NEW YORK — Integral Ad Science (IAS), the global leader in digital ad verification, announced Kevin McCurry has been appointed as Chief Strategy Officer. In his new role, McCurry will report directly to the CEO, Lisa Utzschneider, and will lead the organization in identifying and evaluating large-scale strategic opportunities for the company with a focus on mergers and acquisitions.
“With its long track record of innovation, IAS has attained a truly unique position, delivering trusted data, measurement, and global insight to the digital advertising industry. I am thrilled to be joining the team as we set the path forward to deliver new capabilities and insights that our customers require.”
“We are excited to welcome Kevin McCurry to the executive team at IAS. Over the past year, we’ve been focused on aggressively scaling our business in order to provide advertisers and publishers with solutions they can trust. Kevin’s tenacity and strategic counsel will play a key role in furthering our ability to help advertisers and publishers make every impression count by evaluating opportunities and critical partnerships for IAS,” said Lisa Utzschneider, CEO, IAS.
McCurry brings over 25 years of experience in strategy and corporate development, including several leadership positions across a number of data and information-intensive industries. Before joining IAS, McCurry was an Executive in Residence at Partners HealthCare where he supported major data strategy, billing operations, and machine learning initiatives. Prior to Partners, McCurry was the Senior Vice President of Corporate Development and Strategy at SunGard, a $2.8B global FinTech company and was part of the core executive team that drove SunGard’s growth acceleration and eventual $9.1B sale to FIS. He was also the Chief Strategy Officer for Thomson Reuters’ Healthcare & Science data and information businesses.
“Marketplaces — whether in financial services, healthcare, or advertising — benefit when buyers and sellers can access trusted and meaningful data supported by a highly-technical data science team. Digital advertising is at a particularly exciting and critical juncture with its rapid growth, increasing technological complexity, and heightened needs, especially in areas such as brand safety and fraud prevention,” said Kevin McCurry, CSO, IAS. “With its long track record of innovation, IAS has attained a truly unique position, delivering trusted data, measurement, and global insight to the digital advertising industry. I am thrilled to be joining the team as we set the path forward to deliver new capabilities and insights that our customers require.”
McCurry serves as an advisor and investor to a number of rapidly developing companies in scholarly communications, healthcare, intellectual property, and FinTech. He holds an MBA from Harvard Business School with distinction and earned his bachelor’s degree in Economics at Trinity College.
Integral Ad Science (IAS) is a global technology company that offers data and solutions to establish a safer, more effective advertising ecosystem. We partner with advertisers and publishers to protect their investments, capture consumer attention, and drive business impact. Founded in 2009, IAS is headquartered in New York with global operations in 13 countries. Our growth and innovation have been recognized in the Inc. 5000, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company. Learn more at www.integralads.com.