SINGAPORE — Pocketmath, a global leading ad technology company that provides audience network services and programmatic advertising solutions, announced today that it has been selected as the winner of MarTech Breakthrough’s “Best Overall Mobile Marketing Solution” award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.
“It is an honor to receive recognition for our space in the MarTech industry,” explained Pocketmath CEO Joanne Joynson-Hewlett. “We live in a time where US consumers spend more time on their mobile devices than they do watching television. Mobile marketing is one of the most dynamic spaces in MarTech, and we are eager to pioneer growth in this everchanging industry as mobile becomes the heart of consumer experience.”
In the hypercompetitive world of digital advertising, targeting methods and audiences can be the difference-makers in narrowly edging out the competition and achieving your conversion goals. Using its AppGraph solution, Pocketmath enables its customers to harness competitor data in order to better understand their space in the marketplace. AppGraph gives advertisers unprecedented insights and access to their rivals’ mobile audiences, helping its users break through a cluttered advertising world to reach relevant and engaged potential customers.
With AppGraph, users can target a selected group of people based on the mobile apps they own, allowing Pocketmath PRO users to target audiences based on what apps people have installed on their mobile devices, how often the apps are opened and when they were last used. This solution enables companies to advertise and pitch what differentiates their app, product or service to the people most interested.
AppGraph, coupled with all of Pocketmath’s offerings, creates an unparalleled solution for mobile marketers. In addition to AppGraph, Pocketmath offers audience features that allows users to create custom audience profiles based on several factors—including age, interests, and routines. Its services provide users a crystal-clear understanding of the lifestyle and context of targeted audiences that can be combined with mobile app insights.
Pocketmath is a leading mobile adtech company based in Singapore that represents a new breed of adtech, with media buying being just one part of its business. The company is creating new ways for super apps and their audience networks to capture revenue through programmatic solutions. Pocketmath is also innovating new relationships between super apps and traditional agencies and brands to grow the overall advertising pie. Its PRO Platform is built on top of its proprietary DSP technology, enabling seamless media buying for companies around the world.