Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing
NEW YORK – LoopMe, the outcomes-based video advertising platform, announced two new additions to its executive leadership with the addition of Wanda Young to its Data Advisory Board and Rachel Conforti to the management team as VP, Marketing. Young joins the advisory board with 20 years of data-driven marketing and brand expertise from companies including Disney, ESPN and Walmart that will provide insights to the leadership team as LoopMe scales its business in the US. Conforti brings marketing expertise from her roles within the connected TV and ad tech ecosystem that will help the company elevate its brand and strategically position LoopMe as a leader in driving business outcomes through its AI-powered platform.
“As the LoopMe business scales in the US, we’re thrilled to have focused leadership that will drive us into the next growth phase,” says Stephen Upstone, CEO of LoopMe. “With Wanda’s brand & media measurement experience from companies such as Disney and Walmart, combined with Rachel’s success in building ad tech brands like DoubleVerify and Innovid, we’re looking forward to the next wave of brand building for LoopMe to help amplify our message to brand advertisers that want to close the loop on brand advertising across all screens.”
“LoopMe is in a unique position in the market, delivering technology that optimizes towards actual business outcomes like foot traffic, sales lift and brand metrics,” says Wanda Young. “We were seeking this type of AI-powered solution throughout my career – and with the role of the brand marketer even further being challenged for results, LoopMe’s in the sweet spot for making this a reality.”
Young brings the shopper marketing and brand marketer’s perspective to LoopMe with her background in providing innovative media and tech solutions to brands that tie back to business outcomes. Young is the former Senior Vice President for the Walt Disney Company where she created the client solutions team to service client direct business for Disney Advertising Sales.
Prior to that, she was the SVP, Chief Marketing Officer for ESPN where she launched ESPN+, the cornerstone for Disney’s direct-to-consumer strategy. Previous to that, Young was the Vice President of Media & Digital Marketing for Walmart and during an eight-year tenure there, she was responsible for digital strategy & social media innovation and a $1.0bn media portfolio. Young was named Forbes most influential CMOs 2018 and Adweek named her in its top 50 lists for 2014 & 2015.
Reporting to the CEO Stephen Upstone, Conforti is part of the management team responsible for global marketing, with a significant focus on the US. Conforti joins LoopMe from Innovid where she was Vice President of Marketing and Communications, elevating the brand’s profile centered around connected TV. Prior to that role, she ran marketing for DoubleVerify responsible for the company’s rebranding in 2013. She held previous marketing roles at Tremor Video, Definition 6 and 24/7 Real Media. Her career began in outdoor advertising at the company now known as Outfront Media (formerly CBS Outdoor).
The LoopMe Data Advisory board consists of members Eric Eichmann, Iain Jacob, Rick Erwin, Lynda Clarizio, Mainardo de Nardis and Wanda Young that meet on a quarterly basis and provide strategic guidance to the company and its board.
LoopMe was founded with the mission of closing the loop on brand advertising. Its full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes – consideration, purchase intent, foot traffic and sales.