Month of Creativity comes to a close with a celebration of best in class work for Consumer Healthcare brands
London & New York – Teads, The Global Media Platform, announces the shortlist for the first Consumer Healthcare Creative awards. Focusing on an industry often not recognised by traditional programmes, these awards celebrate campaigns that have been adapted to deliver maximum campaign effectiveness in mobile environments.
- Judges include top content executives from GSK, Bayer, J&J, Sanofi and Reckitt Benckiser, as well as creative directors from TBWA and Advance. Full list can be found online here.
- Over 70 submissions were made, from 17 markets across US, LatAm, EMEA and APAC.
- More than 40 brands from 10 CHC advertisers submitted their work
- Winners will be announced on 25th June at an online ceremony
During June 2020, Teads hosted a month of creativity, centered around the many ways creativity in the ad industry is evolving. These awards are the culmination of this month, celebrating the best work in video, display and campaign orchestration across the platform.
Judged by some of the global leaders in media and marketing, the quality of work showcases how far the consumer health category has come in recent years. Enabled by advancements in mobile technology and powered through partnerships like those with Teads Studio, the ability to create digitally native assets that surprise and delight users, is more achievable than ever before.
Enrique Arceo, Global Agency Relations Lead at Sanofi CHC and judge of the awards said: “At Sanofi we aim to accelerate our digital transformation and the way we do marketing. These awards help to inspire our marketers to develop better, more relevant creative campaigns to stand-out in key digital platforms“
Marc Zander, SVP Global Client Partnerships, Teads said: “Consumer Health advertisers are making big efforts to raise the bar in digital creativity. They are realizing that partnering up with digital players such as Teads, they can make their assets stand-out in a very competitive environment. These Awards seek to celebrate that collaborative work.”
Pablo Galiana, Global Industry Director, Consumer Healthcare, Teads said: “We are really proud of how well the awards have been received by the industry. At a time when Cannes Lions are normally the focus of the awards calendar, we’re proud to be part of industry celebrations for outstanding creative work.”
For further information about the awards, you can find it here. For more information on the Month of Creativity, visit the content platform or reach out to one of the contacts below:
Allison Livermore | Marketing Director, US
allison.livermore@teads.com | +1.313.407.3491
Graham Alexander | Senior Marketing Director, UK & NL
graham.alexander@teads.com | +447799320275
ABOUT TEADS
Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.5 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market. Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism. Teads partners with the leading marketers, agencies and publishers through a team of 850+ people in 26 countries.
