LONDON – Global advertising and marketing agency Channel Bakers has named Tyler Speer as Director of Business Development and Sales Operations for Great Britain, EU, the Middle East and Africa, announced Joshua Kreitzer, Founder and CEO. In this new role, Speer will lead development of a growing international client roster while overseeing key staff expansion and technological innovation in the company’s UK office, which opened in January 2020.
“Tyler has proven to be an excellent thought leader who I’m confident will strategically lead our EMEA teams,” said Kreitzer. “He has been one of the most significant contributors to Channel Bakers’ growth over the past five years and his work has embodied our strategic vision.”
Channel Bakers provides turnkey e-commerce solutions, advertising and marketing consulting fueled by analytics to optimize their strategies. The agency has differentiated itself by combining traditional storytelling with technological innovation. Their client base ranges from apparel, consumer packaged goods, over-the-counter drugs, automotive, and electronics, to financial, insurance, education and more. With the new UK office now up and running, Channel Bakers can leverage its teams in the US, Europe and Asia to deliver client solutions often within 24 hours.
Leading Channel Bakers’ overseas growth represents an ideal role for Mr. Speer. Prior to joining Channel Bakers he was employed for eight years by Apple, during which time he trained 80% of the company’s worldwide business-to-business staff in client relationship management. In addition, Speer advised several startup companies on marketing and business development through consulting. A native of Orange County, Calif., Speer is a graduate of Chapman University.
Channel Bakers has been active in Europe since 2017 supporting prominent brands’ international expansion on Amazon’s advertising and distribution platforms. The market leadership and organic growth Amazon has experienced in the UK, Germany, France, Italy and Spain has accelerated further as a result of the new “virus economy” and its platform has recently expanded within Sweden, the Netherlands and more.
Kreitzer added that unlike traditional advertising agencies, Channel Bakers’ teams are specialized in developing e-commerce platforms and digital marketing strategies. In just a short time, the company is responsible for more than $1B in sales on Amazon alone. Unlike traditional e-commerce companies, Channel Bakers has a top creative staff and account managers to develop effective and award-winning campaigns.
“Our clients have responded positively to having an independent mid-sized agency with strong creative abilities, in-depth understanding of how Amazon and other e-commerce platforms work along with a knowledge of EU import/export laws and regulations,” Kreitzer said.
About Channel Bakers
Founded as one of the first agencies purely focused on Amazon Advertising in 2015 by CEO Joshua Kreitzer, Channel Bakers is a full-service, global agency founded upon a core tenet to help brands find the right audience at the right time to tell their story and drive sales. The agency utilizes its decades of experience leveraging data and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has helped clients become top brands on Amazon. Channel Bakers is one of the selected partners featured in Amazon Advertising’s find-a-partner directory. For more information, visit www.channelbakers.com or email: [email protected]