Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers
NEW YORK – DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will also lead all strategy and implementation efforts related to scaling the company’s product development and commercialization activities to ensure greater success. Based in DV’s New York office, he will report to Matt McLaughlin, COO of DoubleVerify.
“I’m happy to welcome Jack to the team,” said McLaughlin, COO, DoubleVerify. “He’s one of the most respected technologists in the industry, with a proven track record of product innovation and digital transformation. At DV, we strive to deliver best-in-class solutions across the digital ecosystem, helping to build a better industry. Jack is an excellent addition to our company, as we continue to build our brand and drive our advertiser suite of media quality and performance solutions globally.”
A veteran at the leading global media investment company, GroupM, Smith holds a successful track record across several technology-focused roles within the company. In his most recent position as Global Chief Product Officer, Investment, he spearheaded product and technology design, media investment, data management, finance and other critical media agency functions. Smith also led the global blockchain strategy, made strategic investment and M&A recommendations, and led numerous innovation projects at the company. Prior to GroupM, he was Chief Product Officer at Simulmedia.
“DV is a trusted partner for many of the world’s largest brands and media platforms,” said Smith. “Given my extensive background in digital media and advertising, I’m well aware of the issues around transparency, brand reputation and performance that global brand advertisers face. DV is leading the pack in terms of powering media quality and effectiveness – with exciting innovations in the domains of CTV and performance solutions. I’m thrilled to bring my product expertise to bear in support of the company’s mission – to build a better advertising industry.”
With five patents in artificial intelligence and machine learning, Smith also serves on the board of the WPP Data Alliance and is a Board Member Emeritus for The University of Kentucky, College of Communication and Information.
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DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com.