Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels
LOS ANGELES — Ad.net, the search marketplace outside of traditional incumbents, today announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which is typically tracked through impressions, Incremental Social is based on click attribution to provide brands clear measurable return-on-ad-spend (ROAS) for their campaigns.
“The launch of Incremental Social continues our mission to provide advertisers dramatic ROI when targeting new customers they otherwise would not find through the major search engines and social media channels”
Ad.net’s fully-managed incremental marketing for search and social media ensure performance via its smart pricing algorithm that combines audience targeting and keyword search to run cost-efficient and measurable advertising campaigns for brand and agency partners. The company has met or exceeded KPIs across thousands of campaigns and many industries including retail, auto, insurance, education, and hospitality, with results validated by leading third-party tracking partners including Kenshoo, AppsFlyer, Branch.io and many others. To utilize the solution, brands only need to provide access to their high-performing video or display advertising content and pixel allowing Ad.net to implement a tailored buying strategy that reaches new customers.
“The launch of Incremental Social continues our mission to provide advertisers dramatic ROI when targeting new customers they otherwise would not find through the major search engines and social media channels,” said Jon Waterman, CEO of Ad.net. “We are providing a solution that’s desperately needed with paid search, and now social media, during a time where brands are looking for cost-effective, measurable campaigns to hyper-effectively reach consumers at the right place and the right time.”
Incremental Social is currently available for Facebook and Instagram, with rollout to other social media platforms in 2021. For more information on Ad.net’s search technology and advertising platform, visit, www.Ad.net.
Ad.net extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. Founded nearly 20 years ago and headquartered in Los Angeles, Ad.net is led by an internet search pioneer. The company is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of advertisers ranging from Fortune 500 brands to SMBs. Ad.net was ranked in Inc. Magazine’s 2020 Inc. 5000’s list of fastest growing private companies and was one of 100 companies to be named to Los Angeles Business Journal’s 2020 “Best Places to Work.”