Sanderson Brings Nearly Two Decades of Experience in Helping Brands Advance Their Digital Marketing Efforts
SAN FRANCISCO – Aki Technologies, the company that helps marketers target pivotal moments using personalized advertising, today announced that David Sanderson has joined the team as Head of Creative Solutions. In this role, Sanderson will manage Aki’s Motion Graphics and Digital Media Design departments, fuel the company’s innovation roadmap by responding to macro trends, and scale the success of Aki’s Eyeview and personalization offerings. He will also identify creative ways to visually represent Aki while finding efficiencies within the Creative Solutions team.
David has been deeply involved in digital marketing’s evolution for close to two decades. He’s watched the industry morph from the early-stage interactive of the early 2000’s to today’s dynamic and fully immersive video and rich media ad types across desktop, mobile devices, and CTV. He most recently served as SVP of Creative Strategy and Operations at Brand Networks, where he spearheaded cross-channel custom creative initiatives. As VP of Creative Strategy and Operations at Tapad, Sanderson helped increase average deal sizes 30-50% every quarter with the custom creative offerings, which accounted for a third of all ad revenue. He also served as Senior Director of Creative Strategy for a decade at Tremor Video, where he founded and led the creative team. Sanderson’s work has won several awards throughout his career.
“David has grown up with the industry and has always been at the forefront of innovation. He knows how to use technology, particularly video assets, to help brands better reach individuals with the right message,” said Scott Swanson, CEO and co-founder of Aki Technologies. “We couldn’t be more excited to have his mastery applied to our video and personalization enterprises.”
Sanderson joins Aki during a time of tremendous growth. In September, the company was recognized by Martech Breakthrough Awards for its video innovation. In January, the company acquired the technological assets of Eyeview, which bolstered its video and personalization offerings. Aki has offices in San Francisco, New York, Los Angeles, and Chicago.
“Aki believes that marketing should be personalized and conversational, and that one size does not fit all. Aki’s unique methods of discovery and messaging abilities allow the opportunity to speak to people in meaningful ways,” said Sanderson. “Aki originated from a moments sensibility in mobile, and the founders’ thoughtful approach is reflected in their massive success. I couldn’t be more excited about advancing personalization and customized video across an omnichannel ecosystem.”
Aki works with leading brands across the full spectrum of categories, including Automotive, CPG, Entertainment, Financial Services, Pharma, QSR/Restaurants, Retail, Travel, Telecom and Alcohol & Beverages. The company has enabled innovative mobile ad campaigns: Aki helped Lexus deliver ads to car shoppers most responsive to its video campaign, driving a 1.55% engagement and facilitated Campari America’s first-to-market moment-targeted audio campaign, which drove 6x lift in brand awareness for its popular American Honey® brand.
Aki Technologies helps marketers target pivotal moments in the consumer journey with personalized advertising. Leveraging four personalization patents, Aki wields its award-winning technology to make any digital ad unique to its viewer in the moment by factoring in variables like region, weather, buying preferences, and other historical and real-time factors. This approach delivers consumers a personalized, relevant ad experience that drives marketing results. Leading brands run their mobile, desktop, connected TV and digital out of home campaigns with Aki to build awareness, engagement, foot traffic and sales. To learn more about the company visit http://www.a.ki.