By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market
NEW YORK — RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, today announced a collaboration with Oracle Moat Measurement, enabling the company to provide precise ad measurement and transparency across the company’s video and display advertising solutions. Oracle Moat’s precise measurement tools combined with deep learning can boost campaign performance significantly.
Oracle Moat delivers solutions that are critical to measuring ad effectiveness: verification and attention, reach, and frequency, as well as real-time lift measurement. To date, RTB House has been able to monitor the results of its video and display branding campaigns on multiple levels. However, the integration with Oracle Moat opens up even more precise metrics for advertisers to track and assess their campaigns.
“With endless media choices across a multitude of platforms, advertisers are under more pressure than ever to provide transparency and insights around campaign performance,” said Mark Kopera, head of product, Oracle Moat. “Our collaboration with RTB House enables advertisers to leverage advanced attention metrics to see how consumers are engaging with ads across channels and devices, build and deliver more effective campaigns, and ultimately drive better business outcomes.”
The first integration tests have shown that, in relation to Oracle Moat benchmarks, campaigns run by RTB House deliver above benchmark impression quality in a brand-safe environment. By providing access to hundreds of metrics, the company can assure clients that every impression drives value.
RTB House’s first-party data-based Full-Funnel Marketing Solutions utilize deep learning to recognize a consumer’s stage within the sales funnel in real-time, resulting in relevant communication with users. With a modern approach to marketing communication, marketers are empowered to build more durable brand awareness and deeper connections with customers at every stage of the consumer’s path-to-purchase.
“RTB House believes that deep learning technologies will play a vital role in the future of online advertising,” said Łukasz Abgarowicz, Head of New Products, RTB House. “By collaborating with measurement providers such as Oracle Moat, we aim to provide our customers with independent proof that our deep learning-powered advertising solutions perform better than anything else on the market, both now and in the cookieless future.”
About RTB House:
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Founded in 2012, the RTB House team comprises 750+ specialists in over 30 locations around the globe. It serves more than 2,000 campaigns for clients across the EMEA, APAC, and Americas regions.
After successfully deploying Deep Learning into 100 percent of its algorithms in 2018, RTB House has continued its research in the field of AI. The AI Marketing Lab and Creative Lab were set up as new divisions of the company focused on inventing and advancing MarTech products. As a result of their work, in 2020 the company introduced AI Full-Funnel Marketing Solutions and Awareness Streaming Video Ads, lifting brand communication to the next level.
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