Los Angeles, CA. – SoStereo, the company enabling brands leverage real music by real artists on ads and branded content, affordably and at scale, is expanding its team with key executive hires on the East and West Coast. Seasoned executives Joey Netter and Marcus Nelson have been named East Coast Executive Producer and West Coast Executive Producer, respectively. Netter and Nelson will help propel the company forward with its mission to focus on harnessing the power of music for advertising while supporting independent and emerging artists.
As East Coast Executive Producer, Joey Netter will be responsible for interfacing daily with clients as well as the music and tech teams. She has more than 25 years of experience in advertising, marketing and production. Most recently, Netter was executive producer at Elias Music, a Universal Music Company, where she managed the east coast production of original music and sonic branding campaigns, as well as worked with the boutique Elias music catalog. She also previously held roles at FOX Broadcasting Network, Bozell and Lowe Worldwide. Throughout her extensive career, she has worked with high profile brands and campaigns, including Got Milk?, Bank of America, GE, Verizon, Google, American Express, McDonalds, Toyota, the NFL, NHL and many more.
On the West Coast and Europe as Executive Producer, Marcus Nelson will work directly with clients, connecting brands with culturally relevant music for their campaigns and branded content. Prior to joining SoStereo, German and French speaking Nelson opened the successful west coast office for BUTTER Music + Sound and built BUTTER’s European outpost in Berlin, working with some of the best creatives and largest accounts in the European market. After working in brand development and strategy, he is returning to the West Coast with SoStereo where he brings a unique perspective, having spent years as a working actor prior to transitioning into advertising.
Netter and Nelson will support SoStereo’s mission of enabling brands unlock the power of music for their content.
“We are excited to have these two industry experts join the SoStereo team and are impressed with the accomplishments they have already made in their fields,” said Salo Sterental, Co-founder of SoStereo. “Besides working with the world’s biggest agencies, their expertise will be critical as we continue to develop our direct-to-brand solution, StereoBrands, and look to enable brands to use better music at scale.”
“We are proud to continue building our team with the best of the best,” said Beto Azout, Co-founder of SoStereo. “Joey and Marcus are a great addition and will undoubtedly be an asset to our clients and partners with their incredible knowledge and background in music and advertising.”
SoStereo’s team is composed of industry experts who support advertisers and marketers to find and use music that makes their audiences pay attention. With an extensive artist music catalog of precleared and preapproved music, SoStereo offers easy and fast access to properly licensed music for campaigns and branded content, unlocking the marketing power of music.
For more information, please visit www.sostereo.com.
SoStereo enables brands to unlock the marketing power of music for their content. SoStereo gives brands and creative agencies an easy and affordable way to access real music by real artists for their branded content and campaigns. The company partners with artists, labels and publishers to make their music accessible for use in ads/content via sostereo.com; all while helping artists monetize their music while doing what they love – making great music. The company has a vast catalog of songs and artists, and has licensed music for iconic brands such as Apple, Netflix, Target, and the NFL.