24/7 Real Media’s Global Web Alliance is the number five ad network according to comScore’s Media Metrix June 2010 report
NEW YORK – 24/7 Real Media, Inc. was named among the top five ad networks in the U.S. according to comScore’s June 2010 rankings. The Global Web Alliance is 24/7 Real Media’s network of thousands of quality web sites which enables advertisers to reach segmented customers. It is powered by 24/7 Real Media’s award-winning ad management technology Open AdStream®, which supports rich media, video and mobile advertising.
Over the past few years, the Global Web Alliance has added a significant number of publishers to target advertisers’ messages to new and growing Internet audiences. It has grown nearly 50 percent over the last two years, from June 2008 to June 2010. Currently, it provides advertisers with reach to upwards of 162 million unique visitors per month, or about 75 percent of the U.S. Internet population.
24/7 Real Media’s Global Web Alliance encompasses over 2000 premium web publishers in the U.S. alone. These include BBN Networks, the world’s largest B2B online advertising network, containing B2B publishers such as Cygnus Business Media, Hanley Wood, McGraw- Hill Companies, Owen Media Partners Inc. and United Business Media.
The Global Web Alliance’s extensive reach enables advertisers to benefit most from 24/7 Real Media’s advanced portfolio of targeting options, with innovative techniques including behavioral targeting, geodemographic targeting, psycho-graphic targeting and look-alike targeting. With additional destinations continually added to the Global Web Alliance, advertisers can connect with larger proportions of their select desired audience.
“Our advertisers have benefited from the pace at which we are growing and we have made it a point to constantly improve our offering and service in tandem,” said Ari Bluman, President, North American sales and operations. “With penetration reaching over three-quarters of the U.S. Internet population, we are delivering a premium solution and ROI for both advertisers and publishers, benefiting all our partners.”
To learn more about the Global Web Alliance, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
