Drives Increased Brand Awareness, Customer Acquisition and In-Store Traffic for Clients
Mobile Advertising Leader Empowers Agencies and Brands to Create Campaigns that Reach Highly-Targeted Consumers Spanning More than 15 Industries on our Fast-Growing Mobile Ad Network
KIRKLAND, Wash. – The Hipcricket Mobile Advertising Network has grown tenfold in 2010 and continues to expand its footprint into key industries and markets, according to figures released by the company. Brands and agencies have chosen Hipcricket and its mobile advertising network due to demonstrable increases in brand awareness, customer acquisition and in-store traffic.
Hipcricket works closely with its brand and agency partners to ensure that mobile is a critical, measurable cornerstone of integrated advertising campaigns. This collaborative, results-focused approach has fueled the Hipcricket Mobile Advertising Network’s results which include:
– Tenfold growth in 2010 driven in part by Hipcricket’s large client base using the network to increase brand awareness and aggressively build their mobile customer databases
– Used by companies in more than 15 industries, with a particular focus in quick service restaurants (QSR), retail, travel, technology and consumer packaged goods (CPG)
– Meets varying client needs by delivering ads via SMS (55% to date this year) and display through mobile web sites and mobile application banners (45%)
– Over 50 percent of ad campaigns from repeat business due to proven results and ROI
Hipcricket, which recently announced its industry-leading 75,000th mobile-marketing campaign, couples the extensive reach of its mobile ad network with campaigns that use the broadest range of mobile advertising channels. The company offers a full complement of services including strategy, media buying and planning and software to give clients a quick-to-implement, easy-to-measure turnkey solution that empowers marketers to build ad campaigns that range in mobile executions including display ads, rich media options, mobile video ads, SMS ads and e-mail. Hipcricket’s real-time key-performance indicators enable marketers to test, measure and optimize their campaigns on the fly to achieve optimal performance objectives.
“Brands and agencies trust Hipcricket for their mobile advertising because of the unmatched breadth of our capabilities across strategic, creative and technical disciplines. We are truly a full service shop that can work within each of our clients’ marketing objectives,” said Hipcricket President and Chief Operating Officer, Eric Harber. “Our mobile advertising network’s growth has been driven by results—our clients are more engaged with their customers and are realizing and exceeding their business objectives.”
About Hipcricket Inc.
Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 75,000 campaigns for clients such as Macy’s, Nestle, KFC, HBO and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information.
Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. For more mobile marketing and mobile advertising information please visit www.hipcricket.com.
