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aiMatch’s Comprehensive Advertising Platform for Publishers Incorporates Sales Order Management, Too


aiMatch addition makes it even easier for sales teams to identify products and inventory mixes — so they can spend more time selling

RALEIGH, N.C. – aiMatch announced that its comprehensive ad-delivery platform, which includes Simulation-Based Forecasting, Sales Performance Management, Advanced Delivery and Business Intelligence, now includes Sales Order Management, too. The company said that publishers have been integrating sales order management for too long, and it was time for an easier approach.

All too often, integration between third-party providers and common ad-delivery engines creates both data leakage and technical management problems. A single comprehensive offering from aiMatch solves both.

“Publishers can now work in a seamless flow, from RFP to Proposal to Approvals to Insertion Order to Campaign to Flight without having to re-key one character of data,” said aiMatch CEO Jeff Wood. “It may seem simple, but it’s built into our Advertising Platform — it doesn’t need to be integrated in — and this makes it easier to use and ultimately more insightful. There is only one login for our platform because it’s one system.”

Ad servers and workflow solutions have historically been difficult to integrate and maintain. Their differing taxonomies created needless friction, and the amounts and types of data elements in both systems were constantly changing. The process was an invitation to error.

Now, in addition to improving general workflow, implementing a single User Experience for both sales and ad operations streamlines communication between the two teams, so each can do their job better. Simple to use, simple to manage the unified platform makes it easier for the sales team to keep selling.

This story was first reported in DigiDay.

About aiMatch

Founded by a team of online advertising technology experts who have been entrenched in the industry since its inception, aiMatch is dedicated to putting advertising intelligence (ai) in the hands of online publishers, enabling them to create new and better defined audiences, launch new revenue opportunities, and maximize the value of their advertising inventory.

The aiMatch solution equips publishers with a comprehensive platform to help them make intelligent decisions. We solve the complexity of sales performance management, business intelligence, forecasting, simulation and ad delivery with unprecedented and scalable capabilities that match each publisher’s inventory with the best options.

aiMatch connects insights to action, enabling users to take a big-picture view of data and interact with it effectively. For more information, visit www.aimatch.com.