The First Paid Search Technology to Deliver Better ROI through Custom Ads Driven by Marketer Offers and Searcher Intent
LOS ANGELES – DataPop [http://www.datapop.com], a paid search ad management platform that creates high performing ad campaigns optimized for relevance, has closed a round of funding for $1.7 million in capital led by Rincon Ventures and with participation by IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors.
“DataPop was founded to free marketers from the minutiae of manually managing online ad campaigns. Our technology platform is the first to enable marketers to use the unique attributes of their offers to dynamically generate customized, higher performing ad campaigns,” said Jason Lehmbeck, CEO/Co-Founder of DataPop. “We are thrilled to have brought together such a great group of investors, and with this infusion of capital DataPop can continue scaling our platform to meet customer demand.”
“When considering an investment opportunity, we focus on Team, Market and Customer Value Proposition,” said Jim Andelman of Rincon Venture Partners. “The DataPop team brings significant knowledge and expertise from their years at Overture and Yahoo! Search. The search advertising market is enormous, and DataPop’s unique technology platform helps this market grow by increasing advertisers’ campaign performance and scale.”
DataPop was recently chosen by LaunchPad LA [http://www.launchpad.la] to participate in their mentorship program. Created by Mark Suster from GRP Partners, LaunchPad LA combines the best VCs in Southern California, many experienced CEOs and entrepreneurs, and a very select group of service providers who are committed to working with early-stage companies.
“Of the 23 companies that have gone through LaunchPad LA, DataPop is clearly one of the strongest based on the quality of their team and technology,” said Mark Suster, Partner, GRP Partners. “For years Los Angeles has been a hub for performance marketing technology, and we are excited to see DataPop lead the next wave of innovation and create a company that impacts the LA tech scene the way Overture first did.”
The DataPop technology has already delivered breakthrough results for many leading consumer brands, helping them stretch their advertising dollars through increased ad performance and substantial cost savings.
“DataPop’s platform fills a significant need for important clients such as La-Z-Boy, as we continue to innovate in an increasingly competitive search marketplace. DataPop’s ability to leverage all of our clients’ offer data in campaigns helps us consistently deliver relevant ad experiences throughout the funnel and optimize them over time,” said Mike Margolin, Vice President at leading ad agency RPA.
The DataPop platform intelligently and algorithmically generates keywords, landing pages, geo-targets, and ad copy by leveraging an advertiser’s offer data, such as pricing details, promotions, product specs, and retail locations. Each offer is matched to a searcher’s specific intent, and the result is the creation of potentially millions of relevant ads that deliver higher response rates and increased advertiser ROI. DataPop is currently in private beta and will be rolling out a self-serve platform throughout the coming year.
About DataPop
DataPop’s mission is to make marketers lives easier and give them the technology they need to build ads that people love to click on. The company was founded in 2008 by Yahoo! and Overture Services alums Jason Lehmbeck, CEO/Co-Founder and John Zimmerman, COO/Co-Founder.
