LONDON – Global social video platform, Unruly Media (www.unrulymedia.com), announces they are partnering with Mashable to compile and distribute a global ads chart.
The ‘Mashable Global Ads Chart’, hosted on the Viral Video Chart, ranks branded content based on the number of times a video has been shared on Facebook, Twitter and the blogosphere.
It means readers of Mashable.com – the top source for news in social and digital media, technology and web culture – can regularly catch up with the hottest branded videos online.
The chart breaks down the number of shares by platform, allowing brands and agencies to see exactly where on the social web their content is gaining traction.
Unruly Media’s COO Sarah Wood said: “Mashable is right at the forefront of the social and digital community and the ‘Mashable Global Ads Chart’ recognises in real time the very best in branded social videos. Because the ads are ranked by shares rather than views, the chart delivers genuine insight into which videos are taking the social web by storm.
“The Viral Video Chart tracks up to 18 million video shares every day. Over the last 12 months we have seen a 130% increase in the sharing of branded video content, which shows how brands are harnessing the emotional power of video to build long-term relationships with consumers.
“With the explosion in video sharing, it’s more important than ever before for brands to track the success of their content on the social web.”
About Unruly Media
Unruly Media is a global platform for social video advertising, working with global agencies and brands to get their video content watched and shared across the social web.
With a global reach of 725 million monthly users, Unruly has bought, earned and audited more than a billion views and generated over 100 million shares across 1,200+ social video campaigns.
About Mashable
Founded in 2005, Mashable is the top source for news in social and digital media, technology and web culture.
With more than 40 million monthly page views, Mashable is the most prolific news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides.
