Where does creative strategy and business opportunity intersect? The 2011 4A’s (American Association of Advertising Agencies) Strategy Festival invites attendees from around the world to unlock their entrepreneurial spirit to innovate and grow with their agencies and clients on October 12-14 at New York City’s 82 Mercer Building (82 Mercer Street, Soho).
In addition, the celebrated Jay Chiat Awards for Strategic Excellence, the first global advertising awards to recognize brilliant strategic thinking, will be presented at a special awards ceremony during the festival.
The format for the Festival will be highly interactive and require attendee participation. Features include audience-driven speakers, hands-on workshops, Jay Chiat gold-winning case study presentations, five minute/20 slide Pecha Kucha-style persuasive arguments from up-and-coming thinkers and moderated table discussions.
For more information about the 4A’s “Strategy Festival,” please visit http://4asstrategyfestival.com (including press registration).
About the 4A’s
The 4A’s (American Association of Advertising Agencies) is the national trade association of the advertising agency business which provides leadership, advocacy and guidance to the industry. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1,200 member agency offices served by the 4A’s employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. Themanagement-oriented association founded in 1917 helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. 4A’s Website: www.aaaa.org Twitter: @4As.
