NEW YORK – 24/7 Real Media, Inc., WPP’s marketing technology company, announced its acquisition of Panache®, a leader in digital video advertising fulfillment software and services.
The addition of the latest digital video advertising technologies to 24/7 Real Media’s award-winning Open AdStream® ad management platform, creates new and expanded revenue generating opportunities for clients of both companies and gives 24/7 Real Media the industry’s most comprehensive integrated advertising management platform.
“Panache’s technology capabilities and extensive selection of video ad formats are unmatched in the industry,” said David J. Moore, Founder, Chairman and Chief Executive Officer of 24/7 Real Media. “The addition of these assets to 24/7 Real Media’s robust offerings, will empower us to satisfy the large and growing appetite for video in the digital advertising marketplace.”
Online video advertising is expected to continue its explosive growth. A recent study released by the Interactive Advertising Bureau (IAB), conducted by Advertiser Perceptions, shows that 69% of marketers and 55% of agencies plan to increase their digital video advertising, with 22% growth predicted in the next 12 months.** 24/7 Real Media is now positioned to help its clients seize this growth opportunity. Panache’s Ad Catalog includes a portfolio of 25 formats, all of which are supported on a range of commonly used video players.
“24/7 Real Media is a respected leader in multiplatform ad management, targeting and analytics,” said Steve Robinson, President, Panache. “Our combined capabilities create opportunities to greatly boost video and advertising revenues for our clients across all formats and devices, while reducing their operating costs and increasing efficiencies. Any publisher serious about profitable video ad monetization needs to pause, put decisions on hold, and look at what our combined companies bring to the table.”
By fully integrating Panache’s digital video advertising capabilities into its market-leading technology platform, Open AdStream, 24/7 Real Media leaps ahead on in-stream video with workflow, formats, and analytics-driven insights that drive new revenue opportunities for publishers, advertisers and agencies alike. Advertisers now have access to scaled reach with brand safe video capabilities across 24/7 Real Media’s Global Web Alliance and many of the premium publishers leveraging Open AdStream.
** Source: An Inside Look at Demand Side Perceptions of Digital Video Advertising, http://www.iab.net/digital_video_perceptions
About 24/7 Real Media, Inc.
24/7 Real Media, Inc., a WPP company, provides digital marketing solutions for advertisers and publishers globally by empowering them to reach their target audiences with greater precision and transparency, resulting in better ROI. 24/7 Real Media’s award-winning ad management platform, Open AdStream®, and its Global Web Alliance of high quality publisher websites, have turned the art of reaching audiences across any digital medium into a measurable science. Behind every insight, there’s the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media is headquartered in New York and operates throughout North America, Europe and Asia Pacific. For more information, please visit www.247realmedia.com.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
24/7 Real Media: The Science of Digital Marketing
About Panache
Panache provides digital video ad fulfillment software and services that help premium publishers accelerate ad revenues through ad planning, innovative ad formats, workflow processes and performance metrics. Paired with professional services and unparalleled domain expertise, Panache enables leading premium publishers such as Fox News, CBS, and MTV Networks to grow their digital video advertising business with ease. Founded in 2006, Panache is a privately-held company headquartered in Los Angeles.
