With revenue growth of over 300 percent in 2011 and over 13,000 paying customers, including 30 of the top 50 global brands, Wildfire is now the largest social media marketing software company in the world
Redwood City, Calif. – Wildfire, the global leader in social media marketing software, announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world’s top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences across the mobile and social web.
2011 was a year of explosive growth for the company. Last year, Wildfire grew its revenue by 300 percent, while maintaining strong margins, and expanded the team to over 300 employees worldwide by March of 2012. With new offices in London, Paris, Munich, and Singapore, the company also grew its international business by 500 percent, with more than 24 percent of the company’s revenue now coming from outside the U.S. Last year, Wildfire was named one of the Top 50 Best Startups by TiE and was also ranked as one of the top 250 global private companies by AlwaysOn.
The company’s growth has been fueled in large part by the exceptional results brands achieve with Wildfire, which has led to significant repeat business and strong organic customer growth. On average, Wildfire customers gain a 3x increase in fan growth rate while working with Wildfire. With 300 new subscription clients in the last 6 months of 2011, Wildfire is adding mid- and enterprise-level customers at a faster rate than any direct competitor.
Employee satisfaction and retention rates have also contributed to the company’s growth in today’s competitive tech hiring climate: in 2011 and 2012, Wildfire was named one of the top 10 best places to work by the San Francisco Business Times, and is currently ranked in the top 1% of best places to work in the U.S. by Glassdoor.com.
New technology innovations have also played a substantial role in the company’s growth over the past year. In July of 2011, the company introduced its Social Marketing Suite, integrating best-of-breed social promotion software, robust page management, messaging and sophisticated real-time analytics into one complete platform. In early 2012, the company expanded its offerings to include mobile Facebook marketing, and most recently, through partnership with Adaptly, Wildfire integrated ad buying and ad optimization capabilities into its Social Marketing Suite, enabling organizations to drive greater return on their paid, owned and earned media. Last month, founder and CEO Victoria Ransom was named a TechFellow by the Founders Fund, NEA and TechCrunch, for outstanding technology leadership and innovation.
“Social media has evolved from a stand-alone channel to one that permeates every marketing program. As brands continue to integrate social into all their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire’s to successfully manage and optimize every customer interaction,” said Victoria Ransom, founder and CEO of Wildfire. “With our continued technology innovation, our strong customer base and our outstanding team, Wildfire is extremely well-positioned to further scale the business in the coming years.”
About Wildfire
Wildfire is the global leader in social media marketing software, with over 13,000 paying customers worldwide, including 30 of the world’s 50 most valuable brands. Wildfire’s Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire’s powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience and measure social media performance. Brands and agencies such as Facebook, Virgin, Amazon, Target and Ogilvy as well as thousands of small businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, LinkedIn and Twitter. The only social media marketing company to receive an investment from Facebook’s fbFund, Wildfire has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit www.wildfireapp.com.
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