Yellowbook is the First Internet Yellow Pages Publisher to Expand Audience Reach of Advertiser Video Ads with YouTube Distribution Agreement
UNIONDALE, N.Y. – Yellowbook, a national leader in the local search industry, announced today a content distribution agreement with YouTube™, the world’s most popular online video community allowing millions of people to discover, watch and share originally created videos, to showcase yellowbook.com’s video advertisers across YouTube’s network. Yellowbook is the first publisher in its category to partner with YouTube to distribute its customers’ video ads.
The agreement supports Yellowbook’s commitment to give users unprecedented access to local businesses through sound, sight and motion while expanding the reach and visibility of local businesses in the online world.
With more and more people extending their physical communities to the online world, Yellowbook is meeting the needs of users who shop online and make buying decisions based on the information they find with video advertising capabilities. Yellowbook offers advertisers professionally produced custom videos, photo motion montage videos, stock video ads, and the opportunity for businesses to upload preexisting videos.
“We’re pleased to be the first internet yellow pages publisher to offer YouTube as a distribution channel for our video advertisers,” said Pat Marshall, chief new media officer for Yellowbook. “Video advertising on yellowbook.com and via YouTube distribution uniquely promotes Yellowbook’s advertisers to more potential customers than ever before.”
Yellowbook.com’s video products, and the expansion of its video distribution channels, are a strong reflection of demand. In 2007, online video ad spending posted the highest year-over-year increase, up 89 percent to $775 million according to a recent report published by eMarketer. And ReelSEO, an industry-leading video search optimization and online video marketing site, found more than half of small businesses expect to buy online ads featuring videos within the next two years.
About Yellowbook
Since 1930, Yellowbook has focused on a simple goal – connecting consumers with local businesses. Today, Yellowbook is a national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides users easy access to local business information, and advertisers a single source for cost effective media programs. The Yellowbook Network, anchored by yellowbook.com, reaches millions of users via computers, mobile devices, organic web searches and the company’s network of partner sites, and has been recognized as the fastest growing internet property (comScore, April 2008). WebReach, Yellowbook’s fully managed search engine advertising program, places customers’ advertising on the major internet search engines. In print, Yellowbook publishes nearly 1,000 directories in 48 states plus the District of Columbia with a combined circulation of over 128 million copies. For more information, visit yellowbook.com.
