NEW YORK, April 9, 2008 – TRAFFIQ™ – The Internet Traffic Exchange will have a strong presence at ad:tech San Francisco, emerging as a key authority in the industry discussion about the ongoing shift of advertisers and publishers to ad exchanges.
TRAFFIQ to Preview New Ad Exchange Capabilities:
Stop by TRAFFIQ’s booth No. 5271 in the Moscone Center Exhibit Hall on April 15 and 16 for a live demo of the latest evolution of the TRAFFIQ platform, featuring a unique new capability for online media buying and selling.
TRAFFIQ Nominated for People’s Choice Award:
TRAFFIQ has been nominated for the ad:tech “People’s Choice” award in the “Best Business to Business Transaction Web Site” category. This is in addition to the recent recognition of TRAFFIQ by Forrester Research as a leading example of a smart ad exchange choice for advertisers and publishers. Visit the TRAFFIQ booth for copies of the Forrester study and TRAFFIQ’s Ad Exchanges & Ad Networks whitepaper.
TRAFFIQ to Co-Host Panel Discussion on Strategies for Mid-Tail Success:
Dan Ballister, chief operating officer for TRAFFIQ, will co-host an industry panel on one of the hottest topics today among online advertisers and publishers: how to successfully engage and monetize the increasing numbers of consumers flocking to mid-tail sites. As inventory becomes tight among the portals and top 100 properties, advertisers are migrating to mid-sized Websites—following users who are spending less time at the big sites and more time within the mid-tail of the online ecosystem.
Forget blind networks and outdated metrics; come hear Dan and his fellow experts lead “Beyond the Banner/Beyond the Network,” a wide-ranging discussion of innovative and practical strategies for media success in this important new market. Event details below:
Panel details:
Beyond the Banner/Beyond the Network: The Mid-Tail and the Promise of Engagement
Thursday, April 17, from 3:30 p.m. to 4:30 p.m.
About TRAFFIQ
TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media for optimized ad yield and maximum return on investment. Participants on TRAFFIQ include leading publishers, advertisers, and ad agencies. TRAFFIQ is also a member of the IAB Marketplace advisory board, helping educate interactive advertisers and publishers on the best practices that foster industry growth. Other board members include CondéNet, Colgate Palmolive, Carat and Forrester Research. TRAFFIQ is headquartered in New York City, with offices in McLean, VA. For more information, contact us at info@traffiq.com.
