Research supporting Windows 8 ad campaign takes top prize in consumer electronics category
NEW YORK – GfK insights were instrumental in winning a Gold prize for Microsoft’s Windows 8 advertising campaign at the 2013 David Ogilvy Awards, which celebrate excellence in ad research. GfK was one of four research companies cited for informing the Windows 8 campaign, which won in the Consumer Electronics category.
“We are thrilled to have played a key role on the insight team that supported Microsoft’s Windows 8 advertising”
Microsoft partnered with GfK and comScore to develop a research instrument that could optimize the Windows 8 advertising in-market at both the channel and creative levels. Scaled to 20 countries, the method used perceptual data to optimize television creative rotation, channel mix, TV genres, websites, print publications, and outdoor locations that would be most effective in reaching and impacting target audiences.
Download the full case study at this link.
“We are thrilled to have played a key role on the insight team that supported Microsoft’s Windows 8 advertising,” said David Krajicek, CEO of GfK Consumer Experiences North America. “Helping clients find the right mix of insights for their needs is a top priority for GfK, whether we are the sole research provider or working collaboratively.”
About GfK
GfK is one of the world’s largest research companies, with more than 12,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to EUR 1.51 billion.
To find out more, visit www.gfk.com/us or follow GfK on Twitter: http://twitter.com/GfK_en.
