‘Orbiteers’ provide expert software development with a side of strategy
CHICAGO – Rocket Fuel Labs is filling a critical gap in the technology community: along with custom web development, it provides the go-to-market strategy that companies need to effectively launch new products and services.
“As a result of our engagement with Rocket Fuel Labs, we made substantial changes to the way we market our business to customers and gained crucial insight into how to effectively connect with them via the web”
Headquartered in Chicago, Rocket Fuel Labs has grown to a team of 14 experienced software developers and business strategists in cities around the country that provides custom web development and consultative strategy.
Rocket Fuel Labs follows a three-pronged approach:
1. Strategy – define the idea, demographic and go-to-market strategy
2. Design – determine visual elements of the brand and the solution
3. Technology – build out the web applications to deliver the product or service
“Rocket Fuel Labs is part development studio, part product development team, part innovation think tank, and 100 percent committed to helping businesses grow and thrive,” said Michael Pollack, Rocket Fuel Labs CEO.
Pollack is joined by Rocket Fuel Labs co-founders Katherine Nelson, COO, and Lance Ennen, CTO, both formerly of Obtiva, one of the largest Ruby on Rails software development firms in the Midwest before it was acquired by Groupon in 2011.
Rocket Fuel Labs’ team of Orbiteers provides website architecture and deployment, UI/UX expertise, online marketing, product development, customer development, and more. Their polyglot engineering team crafts software in a wide range of languages from AppleScript to XML, and everything in between. Ruby on Rails is their framework of choice, and they deliver beautiful working software utilizing both test- and behavior-driven development tools to ensure the final product exceeds client expectations.
“So many companies have a great concept or product, but aren’t able to dedicate the time and resources to identify the best way to bring the product to market,” Nelson said. “This is where Rocket Fuel Labs comes in. In addition to designing and deploying web and mobile apps, we provide expert strategy to help our clients exceed their launch goals. In this market, you have to move quickly, and you have to do it right.”
Factor75 is a meal delivery service company that worked with Rocket Fuel Labs to develop its website and go-to-market strategy. “As a result of our engagement with Rocket Fuel Labs, we made substantial changes to the way we market our business to customers and gained crucial insight into how to effectively connect with them via the web,” said Factor75 Co-Founder Nick Wernimont. “The operational and strategy advice on top of the technical delivery brought us the whole package.” Rocket Fuel Labs has locations in Chicago, Denver and Dallas. Plans for new offices in Austin, TX and Miami, FL by the end of 2013 are underway.
About Rocket Fuel Labs
Rocket Fuel Labs is a one-of-a-kind team of technical and marketing masterminds that works with business leaders to define, develop, and deploy innovative technology products and services. Through our unique blend of web development and business strategy expertise, Rocket Fuel Labs accelerates your launch and delivers outstanding results. For more information, visit rocketfuellabs.com, follow us on Twitter attwitter.com/rocketfuellabs, on Facebook at facebook.com/rocketfuellabs, or on LinkedIn at linkedin.com/company/rocket-fuel-labs.
