Agency Integrates Polygraph’s Big Data Analytics for Facebook into its Social Offerings for Clients
DALLAS – Moroch Partners and Polygraph Media announced the two companies are partnering to integrate Polygraph’s Real-Time Facebook tools into the agency’s overall social and brand building offerings. Moroch clients can now access real-time meaningful data from Facebook to help develop better strategies in their overall business, creative, media, and integrated campaigns, for more meaningful brand experiences. The agency works with these clients to interpret the data Polygraph delivers to implement laser on-target marketing programs and communications.
“Our business purpose and focus is powering brands and agencies to unlock all that invaluable data we know resides in Facebook, informing data-driven ad campaigns. This partnership with Moroch is our vision in action”
“Our clients expect us to be ahead of the curve regarding what’s possible in social marketing,” said Brad B. McCormick, Chief Digital Officer for Moroch. “Integrating Polygraph into our social offerings is a game-changer. Our clients are blown away by the intelligence we pull from them – and their competitors. The degree of customer data segmentation we are able to provide our clients is unparalleled. We can access, analyze and react to consumer sentiment in real-time, down to the city level, helping make our clients smarter, more relevant, extremely timely marketers. This new relationship with Polygraph is a huge step forward for our agency and helps us further deliver on our brand promise. ”
Moroch understands it is critical to tap into the real-time intelligence from social media for the most genuine and relevant marketing. Working with Polygraph sets Moroch apart – and above – other agencies through ongoing awareness of consumer sentiment and preferences.
Polygraph leverages big data analytics from Facebook, and has independently mined and analyzed more than 100,000 company Facebook pages. Polygraph works with brands or agencies like Moroch to integrate its flexible tools into existing social media solutions. The Polygraph API, available to select partners and clients, is open and easily plugs into any social dashboard or CRM tools. Polygraph is also developing a solution to use the Facebook Ads API to turn data into intelligent, data-driven ads.
“Our business purpose and focus is powering brands and agencies to unlock all that invaluable data we know resides in Facebook, informing data-driven ad campaigns. This partnership with Moroch is our vision in action,” said Polygraph Founder, Chris Treadaway. “We applaud Moroch for being an early adopter, and are impressed that it, and its clients, are ready to execute the fast, nimble, real-time marketing programs consumers really want today.”
Data locked in social media is more and more critical to businesses – to get access to, immediately, and to distill sentiment and indicators to act upon, also nearly immediately. Brands who can harness the power of social tools like Facebook and Twitter – and agencies who can help their clients to do the same – are experiencing real and measurement results, whether improved brand image, increased awareness and visibility, and, most importantly, real sales. Marketing, advertising and PR agencies, social media experts, and brands themselves, are all aggressively developing tools to make social work for brands.
About Moroch Partners
Moroch Partners is a leading full-service, independent marketing and communications agency based in Dallas, with more than 35 offices throughout North America. These offices across the nation put us closer to the consumer, which provides us with the insights to create more meaningful brand experiences. Our clients include McDonald’s, Coca-Cola, Disney, Sony, Boost Mobile/Sprint, Universal, Make-A-Wish Foundation, Midas, Western Union, Oasis Brands, ClubCorp, Pure Fishing, Visionworks and Baylor Healthcare System, among others. For further information on Moroch and its brands, please visit moroch.com.
About Polygraph Media
Polygraph Media, based in Austin TX, is privately funded and founded by experts in social media, Facebook and big data. Polygraph helps companies – and their agencies or consultants — understand their social media data and act on it in new, innovative ways through the power of data science (mining, analysis and reporting). For more information please visit http://www.polygraphmedia.com.
