SAN DIEGO – Apmetrix, a leading provider of app measurement and monetization analytics, has introduced its mobile ad exchange, in partnership with Inneractive, the world’s premium mobile supply side platform (SSP). The new exchange is live and immediately available for all publishers on iOS and Android platforms.
“With the mobile advertising market exploding, we really wanted to change the rules of the game by offering our partners an unprecedented revenue share and the experience of a platform that is as transparent and frictionless as can be found on the web”
Apmetrix’s exchange is remarkably different than all others in the marketplace with its promise to deliver the highest revenue percentage to app publishers. Apmetrix offers an easy-to-deploy single SDK across more than 120 demand partners. Furthermore the ad exchange offers the highest payout in the market, at 85%.
“With the mobile advertising market exploding, we really wanted to change the rules of the game by offering our partners an unprecedented revenue share and the experience of a platform that is as transparent and frictionless as can be found on the web,” stated Lee Jacobson, CEO of Apmetrix.
With Apmetrix’s sophisticated analytics platform, brands, advertisers and media agencies buying on their behalf, will be able to reach directly the customers they care about, using advanced targeting features. Instead of waiting hours or days for reports on their ad campaigns, advertisers will be able to gauge the quality of their buys from more than one hundred demand partners and networks in a few seconds through Apmetrix’s real time reporting. This will allow advertisers to maximize revenue by adjusting their campaigns in real time and shutting off underperforming sources of traffic.
Apmetrix works with Inneractive to enable publishers to open their inventory to 120+ demand side platforms with complete transparency and fluidity.
“We are really happy Apmetrix chose Inneractive as the programmatic ad stack running their private Ad Exchange,” Offer Yehudai, President & Co-Founder, Inneractive, said. “The wide breadth and quality of the advertisers that buy through the Apmetrix Ad Exchange is truly impressive. Plus, publishers appreciate the fluidity with which they can check revenue and performance metrics for each advertiser or network in real time.”
Apmetrix offers a cross platform set of business analytics and monetization tools, enabling mobile developers to measure and maximize their mobile business in real time. The Apmetrix platform allows its clients to view user behavior and use push notifications and rewards to automatically engage and re-target various users based on how they interact with each game or app. Also, the toolset offers an integrated monetization solution, which allows publishers to seamlessly open up their inventory to hundreds of demand side partners with a single SDK.
The Apmetrix platform allows its clients to:
- Return an unprecedented 85% of all revenues with one SDK and more than 120 demand partners with Apmetrix’s full-integrated mobile ad exchange.
- View display-advertising revenues and customer-acquisition campaigns in real time to quickly determine which networks deliver the right users and best results.
- Aggregate hundreds of data sources in one single platform including app stores, social networks and even enterprise and viewing data in seconds.
- Engage directly with users using unlimited push notifications and messages, as well as target different types of users automatically.
- Track unlimited custom events to analyze player behaviors.
Basic integration takes about 5 minutes and developers can sign up for FREE at http://www.apmetrix.com.
ABOUT APMETRIX INC.
Founded in 2012 by video game and analytics veterans Lee Jacobson and Blaise Barrelet, Apmetrix delivers the fastest, most customizable, real-time analytics and monetization platform for publishers of video games or mobile apps. Based in San Diego, Calif., the company is backed by Analytics Ventures, La Costa Investment Group, LLC, and KI Investment Group Holdings LLC. For more information, visit www.apmetrix.com, LinkedIn, Twitter, Facebook and Google+.
ABOUT INNERACTIVE LTD.
Inneractive is the mobile industry’s leading Supply Side Platform (SSP) enabling premium publishers to benefit from global and high quality monetization verticals across all mobile platforms. Inneractive has become the publishers’ monetization platform of choice by including: programmatic buying, guaranteed delivery of large quantities of inventory, direct sales, real time bidding and mediation of remnant inventory with premium demand partners. All these developer tools and more are available in one SDK/robust API, both fast and easy to integrate.
Founded in 2007, Inneractive has its headquarters in Tel Aviv and operates offices in Silicon Valley and London with offices soon to open in Singapore and Mumbai. For more information about Inneractive, visit www.inner-active.com or follow on Twitter.
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