Joint solution allows brands and retailers to create dynamic mobile advertisements with local product availability optimized for both shopper awareness and acquisition
REDWOOD CITY, Calif. – Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced that the company has partnered with Mojiva to offer brands and retailers mobile-to-store advertising solutions powered by Retailigence’s local product availability and location data. Mojiva (www.mojiva.com) is the premium mobile ad network that reaches more monthly mobile devices than any other network. The combined Mojiva and Retailigence mobile advertising solution is available immediately.
“Forrester research shows 90 percent of retail sales occur in-store”
Brands and retailers using Mojiva can now increase shopper engagement and in-store sales by optimizing their mobile advertising campaigns with local store product availability data powered by Retailigence. Shoppers engaged with locally-optimized product ads can quickly find the products and brands they want at the most convenient retail location where they can make a purchase.
“Forrester research shows 90 percent of retail sales occur in-store,” said Matthew Shevach, Retailigence’s Senior VP Ad Solutions. “Our mobile advertising solution with Mojiva helps brands and retailers provide highly engaging mobile ads that also make it easier for shoppers to find and buy what they want at nearby stores. We’re combining the best of the online and offline shopping experience right to consumers.”
The Mojiva ad network reaches more monthly mobile devices than any other network. With more than 12 million product items in the Retailigence database, covering thousands of brands, and over 100,000 stores, the combined solution of Mojiva and Retailigence offers brands and retailers unparalleled reach and precise targeting to drive sales with ads optimized according to local product availability information.
“Improving mobile advertising experiences is Mojiva’s highest priority, and partnering with Retailigence offers outstanding product, brand and store locator technologies for considered purchases and impulse buys,” said Jack Hallahan, VP of Innovation at Mojiva. “Retailigence’s extensive retail store integrations ensure products are in stock at each store, which in turn drives confidence and higher conversion at point of sale. Retailigence helps brands and agencies localize their creative and build hooks to move upper funnel brand messages to lower funnel transaction opportunities, elevating mobile advertising as a key strategic consideration going forward. We are pleased to offer Retailigence to our growing roster of unique, relevant mobile innovations.”
Marketers can learn more about the Mojiva/Retailigence mobile-to-store ad solution at mojiva.com/creativealliance/retailigence. Email inquiries can be sent to Jack Hallahan, Mojiva’s VP Mobile Innovations, at [email protected].
About Mojiva
Mojiva is the premium mobile ad network that reaches more monthly mobile devices than any other network, represents over 8K mobile publishers and apps, and is built on the Mocean Mobile platform. Through deep and open integration with all major rich media providers and ad servers, Mojiva provides ad agencies limitless mobile media execution across smartphones and tablets.
Founded in May 2008 and based in New York City, Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital. Follow Mojiva on Twitter, like us on Facebook or learn more at http://www.mojiva.com.
About Retailigence
Retailigence drives Online-to-Offline (020) shopping behavior by leveraging unique access to location-based product and brand data as well mobile shopper insights. The company’s search and mobile display platforms empower brands and retailers to increase local advertising metrics and in-store product sales. Retailigence is a privately held company based in Silicon Valley backed by Draper Fisher Jurvetson, Motorola Solutions, Quest Venture Partners, Telenav, OPT and other leading investors. For more information, visit http://www.retailigence.com and follow us on Twitter at @retailigence.
