DataXpand will offer its robust audience data for Latin America, Europe and the US through Lotame to help drive ROI for brand and performance campaigns
Miami, FL – DataXpand (www.dataxpand.com), the first Latin American Audience Data Marketplace with truly global scale and reach, announced today that it has selected Lotame (www.lotame.com), the leading independent data management platform (DMP), to power its data marketplace.
DataXpand has exclusive relationships with leading publishers throughout the rapidly growing regions of Latin America, Europe and among US Hispanics. These partnerships enable DataXpand to be the best and most reliable data provider in the market. DataXpand´s audience clusters are based on demographic and language, as well as online behavior, including how consumers browse, search and demonstrate interest and intent in products and services.
Through this relationship, Lotame DMP clients can access DataXpand`s audience segments for their branding and performance campaigns. DataXpand´s powerful audience data in these global markets will help brands innovate and improve brand recognition, response rates and conversion.
“Through DataXpand’s exclusive relationships with Publishers, our clients are able to access high-quality, hyper local audience data through the DataXpand Audience Data Marketplace for better targeting,” said Kevin Kohn, CRO at Lotame.
“We’re honored to work with Lotame, a global leader in the DMP arena,” said Sebastian Yoffe, Managing Director of DataXpand. “We look forward to giving their clients access to our Latin America and Hispanic rich data to help maximize campaign performance and ROI.”
About DataXpand
DataXpand is the 1st Audience Data Marketplace with truly global scale and reach. The platform provides premium, rich data for previously untouched markets focusing on audiences from Latin America and Europe, as well US-based Hispanics. Through their premium publisher partners, DataXpand creates the best and most reliable audience clusters based on how users browse, search, show interest and intent, as well as based on the languages they speak, ethnicity, age, gender, etc. Find more at www.dataxpand.com or email info@dataxpand.com.
About Lotame
Lotame is the DMP for Maximum Audience Impact— helping marketers, publishers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit www.lotame.com.
