Former Starbucks Marketing Manager to Drive Product Development and Strategy For Yieldbot’s Shopper Marketing Segment
NEW YORK, NY – Yieldbot, the industry’s leading real-time consumer intent platform for premium media, announced the appointment of Rachel Tarvin as director of shopper marketing. In this role, Rachel will pilot product development and strategy specific to the company’s rapidly growing shopper marketing division.
Rachel brings nearly a decade of experience to Yieldbot, which encompasses several roles across shopper marketing, analytics and logistics with major international consumer packaged goods brands. Most recently, she was shopper marketing manager for Starbucks Coffee Company, responsible for leveraging shopper insights to develop and execute strategic marketing plans for the entire Starbucks packaged coffee portfolio at Walmart, Sam’s Club and HEB.
“Shopper marketing continues to be an area of growth for Yieldbot,” said Jonathan Mendez, CEO at Yieldbot. “We directly connect advertisers to shoppers using real-time consumer intent. The reason we’re able to do so is because we work with premium publishers to analyze billions of page views—all of which reveal valuable insights into the ‘intent’ behind shoppers’ journies online. The result is increased shopper engagement for brands, from high value consumers. Rachel’s presence and deep industry expertise in the CPG space will allow Yieldbot to continue to scale in this area.”
Previously, Rachel operated in several analytics and logistics roles across Starbucks and Nestlé Purina, working to identify and capitalize upon key industry and category trends as well as implement strategic customer business plans.
“When it comes to shopper marketing, combining context and timing to achieve relevance is key,” said Rachel Tarvin, director of shopper marketing at Yieldbot. “Search is unique indicator for connecting with a consumer’s moment-in-time mindset, because it showcases exactly what they want right now. I joined Yieldbot because they are the only company that can turn real-time intent insights into purchase intent—an incredibly powerful tool for shopper marketers. I look forward to ensuring Yieldbot’s product strategy aligns best with the growing needs of brands tasked with understanding shoppers.”
About Yieldbot
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with all the major agency holding companies and biggest brands in the world, to help them understand in real-time where a consumer is in the marketing funnel and match them with the right messages.
Yieldbot increases the value of digital media for brands that in turn drives higher CPMs for publishers by capturing, organizing and activating real-time consumer intent in the click-stream. The company’s offerings can be bought and sold on a performance basis. Yieldbot’s “Intent Graph®,” consists of the real-time flow of consumer intent through 2 billion monthly premium page views.
Yieldbot was founded in New York and Boston and is backed by RRE Ventures, New Atlantic Ventures, SJF Ventures, Common Angels, kbs+ Ventures, Neu Ventures and City National Bank. For more information, please visit: http://www.yieldbot.com.
