ATLANTA — BLiNQ Media (a G/O Digital company), the leader in localized social marketing at national scale, today announced the launch and general availability of AutoLiFT, an innovative first-to-market solution allowing auto brands, agencies and dealers to target in-market shoppers with dynamic, localized incentives on Facebook. The solution’s public launch marks a new moment in automotive advertising, as those in the industry are currently forced to rely on inefficient, generic campaigns.
To date on Facebook, auto brands have had to reach consumers by sending them to a multi-step landing page in order to see relevant in-market incentives. With AutoLiFT, for the first time, auto brands can streamline the marketing process by delivering a highly targeted, vehicle-specific and locally relevant incentive to an in-market customer, vastly increasing ROI. AutoLiFT empowers auto brands, agencies and dealers by leveraging BLiNQ’s best-in-class technology and specializing it for the automobile industry.
Facebook US Industry Lead of Automotive, Michelle Morris, said, “It’s great to see our developer community begin to specialize their platforms to meet the needs of specific industries. Automotive marketers are heavy users of programmatic technologies, and BLiNQ has built an intelligent and dynamic, cross-device platform for tier 2 and tier 3 marketing programs on Facebook.”
BLiNQ Media CEO Raj Choudhury said, “With AutoLiFT, auto brands, agencies and dealers can now use the Facebook platform to deliver highly targeted, locally specific content exclusively to people who are in the market to buy a vehicle. There is nothing else in the market to match it. This is the solution for auto marketers seeking a meaningful way to connect with auto buyers in order to drive outcomes to impact and grow the bottom line.”
Early adopters of AutoLiFT are in agreement regarding its potential to revolutionize the buying process for clients. RPA, a Honda agency, will be one of the first to benefit from the solution and speak out about the value it will drive for the agency’s Dealer Association customers.
Mike Margolin, Sr. V.P., Director of Audience Strategy at independent ad agency RPA, commented, “At RPA, we pride ourselves on embracing innovative technology to reach multiple audiences on behalf of our clients. By enabling us to deliver the most targeted messages to highly segmented audiences, AutoLiFT will allow us to optimize our Facebook ad campaigns for maximum efficiency, thus streamlining the selling cycle and improving the buying experience for our Honda and Acura Dealer Association clients. We are excited about the partnership with BLiNQ Media and look forward to significant results as we continue to hone our data-driven marketing technology.”
BLiNQ’s technology takes OEM owned incentives and inventory feeds to create custom ads based on individual market needs, vehicle inventory availability and locally specific offers.
About BLiNQ Media
BLiNQ Media is a leader in social marketing and delivers localized social commerce solutions at scale. Our unique data platform, dynamic content, and innovative social solutions amplify targeting across social platforms to deliver quantifiable, real-world sales.
Powered by our strategic insights, data and proprietary technology, our turnkey social media targeting solutions help bridge the digital to physical gap. A Facebook Innovation Award Winner and Preferred Marketing Developer (PMD), we continually create new and innovative social media solutions that connect brands with ready-to-buy consumers locally – where they live, work and play.
SOURCE BLiNQ Media
