Deckers Outdoor, Sport Chalet, OpenSky, and NewEgg.com to Participate in DataPop’s Marketer Council, Advise on Product Development
LOS ANGELES – DataPop (www.datapop.com), the leading product advertising company, announced the launch of OmniAds™, a new product that helps retailers treat their merchandise catalogs like a set of potential ads, rather than static data records. OmniAds supports a wide range of publishers, including Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.
“We looked at a range of solutions to manage and optimize our large and rapidly changing catalog”
By leveraging semantics to fully understand consumer intent, DataPop connects retail products to what consumers really want. As a result, DataPop clients see dramatically better performing ad campaigns, statistically relevant test results, and valuable insights into how consumers engage with retail products.
“As product catalogs power more retail ad spend, a more integrated approach to product merchandising has never been more important,” said Jason Lehmbeck, CEO and founder of DataPop. “With OmniAds, we’re providing a better way for retailers to understand consumer behavior across channels, while creating a visual environment that enables them to easily identify and execute the best merchandising strategies.”
OmniAds enables sophisticated product merchandising at Internet scale. Key features include:
- Product Positioning: Transform every product title, description, and product variant. Specifically tune them to how consumers search.
- Product Selection: Use product metadata to segment inventory intelligently. Analyze which products are best for each consumer target.
- Product Promotion: Execute high quality promotions. Perform analysis of their impact on performance.
- Consumer Testing: Empirically test which merchandising strategies perform best across campaigns and product types. OmniAds A/B testing framework is the first of its kind in the industry.
“We looked at a range of solutions to manage and optimize our large and rapidly changing catalog,” said Josh Korenblatt, Director at OpenSky. “DataPop was the only technology that allows us to study cause and effect relationships of changes to our catalog, allowing us to continuously refine and drive performance gains.”
Through its sophisticated testing and analysis UI, OmniAds allows clients to observe which strategies work best across their entire catalog, taking into account seasonality, promotions, and other market developments.
Pier 1 Imports has leveraged DataPop to improve the performance of its product listing ad campaigns and has seen OmniAds’ potential to deliver significant value across channels.
Key DataPop clients, including Deckers Outdoor, Sport Chalet, OpenSky and NewEgg.com, will participate in a Marketer Council to advise on product roadmap and development. These retailers are innovative technology adopters whose input will be invaluable to the refinement and extension of the DataPop product suite.
OmniAds is built on DataPop’s patented Product Knowledge Graph™, which captures the meaningful relationships among every product and shopper seen. The Product Knowledge Graph leverages data from product catalogs, performance reporting, CRM, sales data, search queries, and crawled data from across the Internet. The Product Knowledge Graph now holds over 5 billion unique facts about products and shoppers, harvested from over 20 million SKUs and millions of consumer intent signals.
About DataPop
DataPop (www.datapop.com) is the leading product advertising company, enabling marketers to execute fine-tuned merchandising strategies across digital channels. Its flagship OmniAds™ offering allows retailers and brands to enhance their legacy product catalogs through the patented, multi-dimensional Product Knowledge Graph™ and seamlessly distribute to leading publishers. DataPop works with a number of exceptional brands and partners including BCBG, Ace Hardware, Deckers Outdoor, Sport Chalet, 1-800 Contacts, Kenshoo, Resolution Media, and 360i. Follow us on Twitter @DataPop.
