YuMe Reveals Digital Behavior of 2014 Holiday Shoppers, Including Consumer Preference for Wearable Devices
REDWOOD CITY, CA – As consumers gear up for the holiday shopping season, advertisers are gearing up to gain a clear advantage in how to reach them and influence their purchase decisions.
YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, unveiled its latest research results on consumers’ planned behavior for this year’s holiday shopping season. The survey, powered by uSamp, consisted of nearly 1,000 consumers from a nationally-representative online panel to show multi-screen viewing tendencies, digital habits, and media consumption related to holiday shopping trends and preferences.
Some of the key takeaways include:
- 68% of consumers plan on doing most or all of their holiday shopping online
- 77% are likely to buy some type of wearable
- 58% of consumers plan to use one or more connected devices to shop online
- 85% are likely to make a purchase using their computer
- 25% are likely to make a purchase via smartphone
- 22% are likely to make a purchase using a tablet
- 86% of consumers are enticed by ‘Free Shipping’ promotions
- 79% of consumers shop online in order to take advantage of online-only deals
- Over a third of consumers plan to watch product videos this holiday shopping season on their smartphones
“This year, consumers are likely to go online to not only purchase gifts but also to prepare for their holiday shopping,” says Paul Neto, Director of Research and Technical Marketing, YuMe. “In order to strategically target audiences this holiday season, the multi-screen strategy is important for advertisers to adopt.”
For the full survey results, view the infographic and the full report here: YuMeResearch.com.
About YuMe
YuMe, Inc. (NYSE: YUME) is a leading provider of digital video brand advertising solutions. Its proprietary data science-driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe is headquartered in Redwood City, CA with European headquarters in London and 16 additional offices worldwide. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook. Current YuMe logos can be found at www.yume.com/news/logos.
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
