Industry-leading strategic partnership to drive mobile advertising across Europe
London, United Kingdom – InMobi, the world’s most powerful mobile advertising platform and Starcom MediaVest Group (SMG), the number one ranked global media network, today announced a strategic partnership to drive mobile advertising across Europe. The partnership will combine the strategic strengths of both organisations to ensure best-in-class scalable mobile advertising solutions for all SMG clients and builds on the successful partnership the two companies have in North America.
“Mobile is no longer an option, but an imperative for brands and this partnership puts us at the forefront of delivering the very best mobile solutions for our clients. As a European first, we have a clear competitive advantage which will lead to enormous benefits and value to our client base across Europe” says Iain Jacob, President of EMEA for Starcom MediaVest Group.
In addition to giving SMG’s clients access to InMobi’s premium mobile audiences, innovative ad formats, consumer insights and analytics, and the InMobi Exchange platform, the partnership will see the creation of a private mobile native advertising marketplace. The private marketplace will deliver premium, innovative native and video advertising opportunities to brand advertisers, allowing SMG to develop scalable but tailored solutions to meet the individual needs of all clients across Europe. As part of the partnership InMobi and SMG have formed a joint product committee to align InMobi’s product roadmap with the requirements of SMG clients.
Luc Tran-Thang, President of France, Belgium and the Netherlands at SMG comments: “The capability to design and deliver mobile first strategies will be more and more important for our clients and access to technology solutions is key. This partnership accelerates our capabilities to deliver those strategies at scale.”
InMobi mobile ad platform offers brands and agencies access to over 200 million consumers across Europe through more than 100 audience personas. Its ad experiences that include video, native, and full screen ad formats have been widely recognized by the industry including the MMA Smarties awards. InMobi also recently announced the availability of mobile app audience on the InMobi Ad Exchange that brands can access programmatically.
“We are delighted to partner with SMG and deliver a variety of ad experiences to mobile consumers for global brands. This partnership reiterates InMobi’s leadership in mobile advertising, both globally and in Europe and will play a big role in bringing mobile to the center of brand-building,” said Atul Satija, Chief Revenue Officer, InMobi.
About InMobi
InMobi is the world’s most powerful mobile advertising platform enabling brands, developers, and publishers to engage mobile consumers globally. Recognized by MIT Technology Review as one of the 50 Disruptive Companies, InMobi reaches over 1 billion mobile uniques across 200 countries.
Additional information:
- Visit www.inmobi.com, or follow us on Twitter @InMobi.
- Download the InMobi Showcase App on theApp Store orGoogle Play.
- Discover the latest mobile insights atwww.inmobi.com/insights/
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s three global award winning agency brands: MediaVest, Starcom and Spark. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world’s leading companies including Heineken, P&G, Samsung and King.com, among others. SMG was named Media Network of the Year by Campaign magazine, Cannes Lions International Festival of Creativity and Eurobest and Global Network of the Year at the Festival of Media in 2013 and 2014. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.
