Company Continues to Advance Propriety Inventory Quality Filters Across its Global Programmatic Platform
NEW YORK – PulsePoint Inc., a next-gen advertising technology platform, has been recognized as a top ten company in Pixalate’s Global Seller Trust Index based on inventory quality represented within the RTB (Real-Time Bidding) advertising ecosystem. Pixalate is a leading programmatic analytics platform that provides a comprehensive solution encompassing marketing intelligence, ratings and fraud protection. While the ANA has predicted the cost of ad fraud on advertisers to decrease this year – from $11 billion in 2014 to $6.3 billion in 2015 – it still remains a top concern for marketers and publishers alike.
We’re thrilled to rank among the top programmatic players in the industry for inventory quality
PulsePoint has integrated Pixalate’s IP and domain blacklists into its proprietary Impression Quality Index™ (IQ Index™) brand safety and inventory quality technology, unique to PulsePoint’s programmatic advertising platform. The Impression Quality Index™ technology applies nine unique algorithms to identity and block suspicious traffic, as well as human and machine verification filters for malware detection, sentiment targeting or blocking and content categories.
Pixalate analyzes over 100 billion monthly impressions to rank effectiveness of over 400 global sellers across inventory quality, engagement levels, domain masking, fraud, network quality and viewability ratings. PulsePoint scored exceptionally high in the “network” category, which considers the domain quality of sellers subscribed to RTB exchanges.
“We’re thrilled to rank among the top programmatic players in the industry for inventory quality,” said Darline Jean, COO, PulsePoint. “Our partnership with Pixalate not only strengthens our ability to help ensure brand safe environments for our clients, but also supports the high level of transparency and accountability that’s necessary to fight fraud within the digital ecosystem.”
“Pixalate’s Global Seller Trust Index is the industry’s first comprehensive programmatic advertising quality rating standard. PulsePoint has maintained its rank within the Top 10, which exhibits the company’s continued effort in maintaining high quality inventory,” said Pixalate Founder and CEO, Jalal Nasir.
PulsePoint recently partnered with Integral Ad Science, a technology company focused on safe quality media environments for online advertisers, to strengthen brand safety and additional inventory quality filters across their programmatic platform. PulsePoint also announced a new partnership with online advertising monitoring and insights company Zulu5, to apply comprehensive European-specific domain and IP blocking to their global inventory quality filters.
About PulsePoint
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
via BusinessWire
