New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms
Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company for multiscreen campaigns, announced today the general availability of Ad Builder for HTML5, a web-based rich media authoring tool that allows users of the Sizmek platform to quickly create engaging HTML5 ads for mobile and desktop environments. With this version of Ad Builder, Sizmek extends its HTML5 ad-creation capabilities that are now available together with its award-winning ad serving, analytics, and customer service offering.
“Our goal is to provide multiple ways to create ads and to help our clients easily transition from Flash to HTML5,” explained Alex White, VP Product at Sizmek. “Ad Builder for HTML5 gives our users multiscreen authoring capabilities that are a key element of Sizmek’s end-to-end mobile solution.”
Using Ad Builder for HTML5, customers can quickly create original HTML5 rich media ads in the same Sizmek MDX platform where they manage, analyze, and optimize online campaigns.
“Having Ad Builder for HTML5 within the Sizmek platform gives us the flexibility and accessibility we need to turn around creative within our typical time-frame of ASAP. Because of this tool, we are now serving all mobile through Sizmek MDX, instead of site serving, giving us more in-depth reporting and greater control of our campaigns,” Brendan Gormley, Gary Group Vice President.
The tool is designed to be easy to use without advanced coding skills. A variety of actions and animation controls can be combined to produce complex interactions and synchronized and sequential animation.
Additional features of the new authoring tool include:
- Mobile Dynamic Creative allows ads to be easily personalized and optimized at scale.
- Native mobile interactions and mobile ad templates are available for the devices where users spend the majority of their time.
- Built-in features include video, image/video galleries, and social sharing are pre-built, eliminating the need for advanced coding expertise.
- Ad Builder can be used to easily create standard banners, rich media polite and expandable banners.
Sizmek is the world’s largest independent third party ad server working with over 3,400 agencies, over 17,000 brand advertisers and 22,000 global web publishers, serving ads in 60 countries. An Open Ad Management company, Sizmek gives online advertisers, agencies and publishers freedom of choice, flexibility and full end-to-end capabilities to drive exponential ad performance across multiple devices and channels. Bringing together best-in-class online advertising tools, technology and strategic guidance, clients are able to cultivate deeper relationships with customers around the world via local offices throughout North America, EMEA, LATAM and APAC.