Platform for publishers and brands reaches milestone of 2 million engagements in month of May
LOS ANGELES – Hone, a native content-driven customer insights platform, today announced the milestone of surpassing, for the first time, 2 million engagements in a month (May 2015).
Hone provides content creators, publishers and brands the tools to produce interactive visual quizzes, surveys and polls that have social value, while creating a premium monetization channel.
“Since publicly launching in April, we’ve grown by more than 100 percent (102 percent) quarter-over-quarter as it relates to consumer engagement with the quizzes, surveys and polls created through our platform,” said Andrew Heckler, founder and CEO of Hone. “It is exciting to see our question-based forms of content marketing and native advertising embraced by publishers and brands so quickly.”
In the month of May, publishers and brands created more than 50 Hones (quizzes, surveys and polls). Among the top performing Hones, included: Which Summer Vacation Are You?; Which of Taylor Swift’s BFFs Are You?; and Which Celebrity Is Your Beauty Spirit Animal?. These examples generated, on average, an engagement rate of more than 89 percent and completion rate of 85 percent.
About Hone
Hone (www.gohone.com) is a content marketing and native advertising technology company that simplifies the creation and measurement of addictive and engaging forms of original, digital media and empowers them to reach audiences over any digital platform. The company provides content creators, publishers and brands the tools to produce interactive visual quizzes, surveys and polls that have social value, while creating a premium monetization channel. Hone’s platform creates content that is easily branded and distributed across platforms with a focus on mobile, online and social, leading to conversions and insightful audience data. For more information, visit: www.gohone.com.
