More Than 100 Publishers Transacting on Tremor Video’s SSP in the First 100 Days of Operation
NEW YORK – Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, today announced that more than 100 premium and emerging publishers are now actively transacting on the company’s recently launched SSP.
Three key differentiators that optimize yield for publishers are driving our momentum: video focused advanced technology for mobile and other platforms, robust demand from Tremor Video’s sales force, leading industry DSPs and Tremor Video DSP, and brand safety controls and transparency
The publishers using Tremor Video’s SSP to sell their video inventory come from a wide range of industries and sectors including media, entertainment and sports. They include established publishers such as Publishers Clearing House and emerging brands such as Rant Inc. and Scripps-owned Newsy.
“We see a huge opportunity here with Tremor Video,” said Tom Anderson, Head of Programmatic, Publishers Clearing House. “PCH’s first-party data layered on our publisher inventory is an ideal solution for Tremor Video’s premium advertisers who are looking to more effectively target high-value customers. Advertisers are looking for partners that can give them access to true first-party data and our relationship with Tremor Video is exactly the way to reach this goal.”
“Three key differentiators that optimize yield for publishers are driving our momentum: video focused advanced technology for mobile and other platforms, robust demand from Tremor Video’s sales force, leading industry DSPs and Tremor Video DSP, and brand safety controls and transparency,” said Manish Jha, President of Publisher Platforms, Tremor Video. “Our longstanding and open relationship with many leading publishers fueled many critical insights that we used to build our SSP. Publishers’ quick adoption of our premium video marketplace, shows that we not only heard their challenges, but addressed them with technology that is delivering.”
Launched earlier this year, Tremor Video’s SSP enables premium publishers to service new forms of demand (programmatic) coming from agency trading desks, traders or direct from marketers. As with all of the company’s solutions, the SSP was built specifically for video and leverages advanced technology to maximize yield. Within the company’s premium video marketplace, the SSP enables publishers to access robust and diverse demand through a seamless connection.
About Tremor Video
Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two.
via BusinessWire
