MediaMath OPEN participates as a Private Exchange Launch Partner
NEW YORK – Index Exchange, the principled exchange for publishers, announced it has partnered with technology-driven marketing solutions company Connexity to expand its access to programmatic demand to its private marketplace. Prior to this partnership, Connexity tested a number of other exchanges over many months.
“We chose Index Exchange as one of our partners because they were a one-stop shop that helped us achieve all of our business goals,” said George Ritter, Director of Advertising Operations at Connexity. “We tested multiple exchanges on customer service, analytics, UI, revenue, and ECPM rates, and Index checked all of the boxes and was ultimately a perfect fit for us.”
Connexity operates retail sites like Shopzilla, Bizrate, Beso, and Retrevo, as well as a network which partners with premium sites in the retail space like Cup of Jo, ModernMom, Slickdeals, and others. Connexity delivers timely and relevant ads to shoppers who are highly engaged and ready to buy. The integration between Connexity and Index provides Index with access to Connexity’s inventory, allowing them to increase its quality demand for programmatic buyers such as Netmining who look to Connexity for high value consumers.
“Connexity’s expertise in the shopping vertical allows us to align their highly-relevant and brand safe inventory with our marketers in the retail space,” said Joshua Rohrlach, Director of Business Development at Netmining. “This partnership has already influenced an upswing in purchase and conversion activity and we look forward to exceeding expectations for our marketers with this positive collaboration.”
Marketers are able to access private marketplace, premium deals across Connexity’s sites via Index which is directly integrated across all the major demand side platforms including MediaMath, Turn, AppNexus and many more. Index Exchange and Connexity are bringing this opportunity to the market, built on the foundation of connecting buyers and sellers to collaborate with best-of-breed offerings in the media ecosystem.
“Partnering with Connexity, a premium endemic publisher, gave us the opportunity to showcase Index’s capabilities from a service and control standpoint,” said Shael Fryer, VP of Enterprise at Index Exchange. “There is a very strong alignment between our exchange offering and Connexity’s inventory, and incorporating Private Marketplace is the natural extension of our partnership.”
About Connexity
Connexity (www.connexity.com) leverages its 15 years’ experience with its top eCommerce destinations to help retailers and marketers sell more online.
Using its retail network, proprietary technology, and advanced audience modeling, Connexity help brands find and target the right audiences on any device with programmatic media. The company also helps performance marketers get more customers with syndicated product listings on its shopping-centric publisher network, and with search marketing services that includes hands-on management of SEM, PLAs, SEO and retargeting. And with Bizrate Insights, the company helps retailers keep their customers by supplying direct consumer feedback so they can improve their customer relationships and online store experience.
Connexity, Inc., formerly Shopzilla, Inc., is headquartered in Los Angeles and operates in the United States, the United Kingdom, France, Germany, and Italy. It is owned by Symphony Technology Group (STG).
About Index Exchange
Index Exchange (www.indexexchange.com) is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
