Self Serve Direct, a white-label, Automated Guaranteed platform, opens up a publisher’s sales funnel and empowers digital sales teams to focus on larger, higher value deals. Deal Manager Direct, a SaaS-based solution, brings efficiency to direct deals by automating the entire sales process.
BOSTON – BuySellAds, the first mover in Automated Guaranteed and market leader by revenue and transaction volume, announced two new solutions for premium publishers to further monetize quality content, Self Serve Direct and Deal Manager Direct. Offered alongside its industry-leading direct sales marketplace, BuySellAds enables premium publishers to unlock pent up demand for their digital inventory. Early users of the BuySellAds suite see at least a 15% increase in monthly ad revenue with no additional overhead, with many advertisers meaningfully increasing their budgets following initial success. As the Automated Guaranteed market grows to account for 42% of all programmatic ad expenditures by 2016 (eMarketer), publishers including, NPR, PBS, IBT Media (Newsweek, IBTimes), VentureBeat, The Atlantic, StackExchange, Purch, CoinDesk, Education.com, and many others are choosing BuySellAds as their trusted Automated Guaranteed growth partner.
“There’s been a lot of broken promises in Automated Guaranteed, with other players in the market over-promising and under-delivering for the majority of publishers. The difference between BuySellAds and other programmatic direct or automated guaranteed players is that we’re actually making our publishers meaningful revenue”
“There’s been a lot of broken promises in Automated Guaranteed, with other players in the market over-promising and under-delivering for the majority of publishers. The difference between BuySellAds and other programmatic direct or automated guaranteed players is that we’re actually making our publishers meaningful revenue,” said Todd Garland, Founder, BuySellAds. “We’ve been quietly innovating and selling more than two billion impressions per month – notably more than anyone else in the market – and with Self Serve Direct and Deal Manager Direct we can now complete more of the puzzle for leading publishers with our full suite. The publishers that are partnering with us – from StackExchange to Newsweek – are choosing BuySellAds because they believe in our technology and our vision of a transparent advertising industry that delivers meaningful ROI.”
Self Serve Direct enables premium publishers to accept ad buys that were historically viewed as too small to be profitable. The solution is built to expand the top of the sales funnel for premium publishers enabling them to capture sub-$20,000 advertisers directly on-site for both display and native ad units. Self Serve Direct is the most heavily used (by transaction volume) and comprehensive two-way ad server integration, entirely automating sales and trafficking. Additionally the solution has the following results:
- A completely automated offering that monetizes a previously untapped revenue stream.
- Allows advertisers to immediately buy inventory directly from a publisher’s website.
- The ability to get up and running quickly with an average deployment time of two to four weeks. Minimal publisher technical resources required (30 – 60 minutes).
In addition to integrating with publishers’ existing CRM and sales tracking systems, Deal Manager Direct enables leading publishers to:
- Efficiently execute direct deals via a SaaS-based solution – easily build Insertion Orders via drag and drop and quickly obtain eSignatures.
- Circumvent intermediary fees/taxes on ad revenue.
- Forecast available inventory directly from their ad server before sending a proposal, including first-party data segments.
- Increase sales team and ad ops productivity by eliminating the need for time-consuming manual tasks.
To learn more please visit: https://buysellads.com/ or email: info@buysellads.com
About BuySellAds
BuySellAds is the first mover in Automated Guaranteed and market leader by revenue and transaction volume. The company is the monetization solution of choice for over 1,500 high-quality content creators and drives independence and sustainability through scalable, innovative ad products.
With BuySellAds, premium publishers retain complete control over which ads and advertisers are approved as well as complete control over the pricing of their inventory. The quick and easy to integrate solution sits alongside publishers’ existing adtech stack and provides an end-to-end solution that is automated, further eliminating manual trafficking and forecasting. BuySellAds scales sales productivity for premium publishers while reducing overhead costs.
Founded in early 2008, BuySellAds works with over 12,000 advertisers, selling over 2B automated guaranteed ad impressions each month. The company automates direct sales for over 1,500 premium publishers and empowers media companies and digital sales teams to capture more direct display revenue while creating measurable efficiencies.
