Through Integration with Moat’s SDK, ONE Mobile to Provide In-App Viewability and Attention Metrics Across the ONE Audience, including Owned and Operated Properties
NEW YORK – ONE Mobile, a Media General company that helps brands engage consumers with mobile-first strategies, today announced the integration of Moat’s SDK (software development kit) to efficiently measure in-app mobile viewability. This marks a deeper relationship between Moat and ONE Mobile, as its premium publishers become among the first to adopt Moat’s newly MRC Accredited in-app measurement capabilities.
The integration with Moat allows ONE Mobile’s brand and advertising clients to measure in-app mobile viewability, increasing efficiency and transparency across mobile campaigns. Advertisers can now pair Moat’s analytics and metrics with ONE Mobile’s premium inventory to deliver top-tier creative over premium, owned and operated platforms at scale.
“As advertisers look to better understand their campaigns on mobile, we’re pushing the envelope on mobile viewability to give clients the highest level of transparency,” said Kevin Wassong, CEO of ONE Mobile. “Building upon our strong relationship with Moat and their more recent MRC mobile accreditation, this deeper integration provides brands and advertisers improved visibility into the performance and viewability of their campaigns.”
“We’re excited to continue to align with the currency shift to transacting on viewability and partner with ONE Mobile to advance the industry,” said Jonah Goodhart, Co-Founder and CEO of Moat.
ONE Mobile adds Moat to its list of curated partnership deals. The company’s three-part mobile advertising solution – ONE Audience, Ads and Analytics – gives brands and advertisers the complete mobile marketing suite needed to make mobile advertising more effective.
Moat recently announced that they have become the first company to be accredited by the MRC for mobile viewable impression measurement.
Publishers who want to monetize app inventory can now turn to ONE to integrate the ONE SDK to measure in-app viewability. ONE Mobile’s audience includes Media General’s premium owned and operated inventory as well as direct relationships with publishers around the world.
For more information on ONE Mobile, please visit http://www.one-mobile.com/.
About ONE Mobile
ONE Mobile is the go-to solution for brands and agencies adopting a mobile-first approach to consumer engagement. ONE Mobile reaches 159MM monthly uniques and is ranked in ComScore’ top 25. ONE Mobile has premium owned and operated inventory as well as direct relationships with publishers. Its best-in-class audience targeting solution, ONE Audience, includes contextual, demographic, behavioral and location targeting capabilities. The company’s leading Responsive Square™ mobile creative, leverages the rich-media capabilities of HTML5 providing brands an engaging approach that is optimized across every device. ONE Analytics allows advertisers to measure campaign performance in real-time. Metrics go beyond traditional KPIs to include rich-media engagements found in mobile first campaigns. Performance can be analyzed by device, ad unit, operating system, creative messaging and app vs. web. ONE’s Audiences, Ads and Analytics together form the perfect solution for today’s mobile advertisers. For more information, visit http://www.one-mobile.com/.
About Moat
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides insights on ad campaigns for publishers and advertisers, and Moat Pro, an ad intelligence platform that allows markets to research trends in the online advertising industry. The company was founded by Jonah Goodhart, Noah Goodhart, and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
