SourceKnowledge joins Dailymotion’s roster of high profile demand partners. Clients of SourceKnowledge’s Demand Side Platform (DSP) Engage now have direct access to the premium video inventory of the private video ad-exchange Dailymotion exchange (DMX)
New York City, NY – SourceKnowledge, a leading performance advertising technology company, and Dailymotion, one of the biggest video platforms in the world with 3.5 billion videos viewed per month, announced a strategic partnership that now allows advertisers from all over the world to purchase Dailymotion’s in-stream inventory, directly through SourceKnowledge’s platform, Engage.
DMX, Dailymotion’s advertising’s premium global video ad-exchange, has integrated with SourceKnowledge’s Demand Side Platform (DSP) Engage, enabling marketers and media buyers to access DMX’s premium, multi-screen video inventory in more than 180 countries. Engage differs from other platforms because it looks at post-click user behavior to ensure clients are driving positive ROAS by constantly evolving toward better value from every single conversion.
“We’re excited to provide access to Dailymotion’s quality inventory to our user base,” said Hector Pantazopoulos, CRO at SourceKnowledge. “We always look at driving measurable business outcomes and this integration will allow us to do that on a greater scale.”
“When we do branding video campaigns, our goal is to connect brands to our highly engaged audience with the publisher content that we host or produce”, says Damien Pigasse, CRO at Dailymotion.”We believe that engaging viewers with a brand continues beyond the display of an ad. Therefore, partnering up with a Demand Side Platform like SourceKnowledge, whose product can account for that, is key for advertisers.”
This integration with SourceKnowledge comes with another notable benefit for clients of the Engage platform as they will be able to leverage Dailymotion’s contextual, socio-demographic and behavioral targeting audience data to improve the custom statistical audience models currently used by the platform.
About SourceKnowledge
SourceKnowledge is a leading performance advertising technology company built for data driven marketers. Our full-stack marketing platform, Engage®, gives marketers the tools they need to identify, recapture, convert, and measure high value audiences across any device. We help brands, agencies, app publishers, E-commerce, and SaaS companies to acquire better customers. Deloitte ranked SourceKnowledge as one of the fastest growing companies in the North America Technology Fast 500 in 2014 and 2015. Founded in 2009, SourceKnowledge is headquartered in Montreal with offices in Vancouver and clients around the world.
About Dailymotion Advertising
Dailymotion Advertising is the saleshouse of Dailymotion, one of the biggest video platforms in the world with 3.5 billion videos viewed* and 300 million unique viewers* across devices each month, including 170 million unique viewers per month on desktop**. Dailymotion offers an international catalogue of tens of millions of HD videos across all digital devices, and thanks to its partnerships from all over the world, provides free access to premium and live content such as cultural events, sport competitions or breaking news as it happens. Dailymotion is available around the world in 19 different languages and 35 localized versions featuring local home pages and local content. As a pioneer in digital advertising since 2007, Dailymotion Advertising connects brands to the international audience of Dailymotion thanks to a powerful multi-screen offer, highly granular targeting options, and a premium and secure environment for advertisers. Dailymotion Advertising enables marketers and media agencies from all over the world to build their media campaigns in real-time through its private video ad-exchange, Dailymotion Exchange (DMX). The DMX programmatic platform delivers more than 10 billion in-stream impressions per year*** Dailymotion Advertising in based in New York, Palo Alto and Paris (France), and has partners in local major saleshouses across more than 15 countries worldwide.
More information on exchange.dailymotion.com
*Source Dailymotion Internal, November 2015
**Source Comscore Videometrix, November 2015
*** Source Liverail Adserver 2015
