NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed to drive the business results—like lead generation, audience attention, and revenue—that marketers are responsible for, without the hassle of having to build or maintain code on a website or microsite.
Introducing Contently Live, a customizable content hub built for and by content marketers
“Simply publishing content isn’t enough these days—marketers need to be able to show results,” said Shane Snow, Contently’s co-founder and chief creative officer. “Everything we’ve learned from our own content marketing optimization is built into Contently Live, so users can focus their attention on telling their brand’s story. This turnkey content hub will turn great content into leads.”
In a limited release, marketers who switched from their previous content hub to Contently Live reported a 45 percent increase in attention time, and with Contently Live’s built-in document viewer, users saw the conversion rate on e-books increase by an average of 34 percent. A half-dozen major brands are set to launch content hubs on Contently Live by year’s end.
“Other systems are fine for publishing content, but it’s a much more involved process for a marketer, especially if you want to track your lead funnel and optimize for conversions,” said Contently VP of Product Paul Fredrich. “Contently Live is built for the marketer who wants to have everything set up and optimized for lead generation.”
Contently Live was designed with the most important content marketing metrics—including attention time, pageviews, social shares, SEO, email capture, lead generation, and conversions—in mind. It integrates seamlessly with the rest of Contently’s technology, allowing users to plan, create, publish, amplify, and analyze content on one platform.
Contently Live helps brands draw audiences into their marketing funnel by increasing engagement with accessible content, and increasing lead generation and capture with content-focused site optimization.
Increases site traffic and visitor engagement through:
- Access to Contently’s network of freelance content creators and workflow tools to increase the quality of content
- Data-driven recommendations within the platform to create better-performing content
- Custom tagging and infinite scroll for easy and flexible content organization, discovery, and SEO
Optimizes lead generation and capture through:
- Custom call-to-action pop-ups and slide-ups that integrate with marketing automation, CRM, and email marketing platforms
- Built-in Document Analytics for embedding and optimizing lead forms in downloadable content like white papers and e-books
- Smart ad units that recommend relevant content to visitors
- Analytics that track lead captures and conversions back to the content that works
Read the full story of Contently Live.
About Contently
Contently is a technology company that helps enterprise companies create results-driven content by providing them with smart technology, vetted creative talent, and proven expertise. Visit contently.com for more information. Visit contently.com/strategist for trends and insights on the content marketing industry.
