Blockchain ad network provides security and transparency using cryptocurrency
SOFIA, BULGARIA – AdEx (https://adex.network), a next-generation online ad exchange, announced a partnership with video entertainment publisher Stremio for AdEx’s decentralized advertising network on the blockchain.
The AdEx platform uses cryptocurrency and blockchain technology to disrupt and replace existing digital advertising models by addressing current problems such as advertising fraud and privacy, and providing a clear and focused solution for advertisers to collaborate with ad publishers and reach potential clients. Stremio will provide its video entertainment platform for AdEx, making it the first blockchain advertising network to partner with a publisher.
“There is no shortage of ad networks; however, few networks have explored a viable solution to the widespread ad fraud, misleading reports on results, privacy and data abuse,” said AdEx Co-Founder and CEO Ivo Georgev. “AdEx’s decentralized approach takes advantage of blockchain technology and cryptocurrency to provide an ad network that is completely secure, transparent, and accessible for all browsers and regulated by its users.”
The Ethereum-based, ERC20-compliant AdEx token (ADX) allows smart contracts to remove the need for intermediaries, easing the complex process of choosing, tracking, and buying ads. The ADX token will be used within the AdEx network to buy or sell ad space and time. Within the platform, advertisers create ads and place bids for them, setting the bid in ADX tokens. Advertisers can then bid for impressions, clicks or sign-ups and purchases; and once Stremio accepts a bid, the token will be locked until Stremio proves they have completed the goal. At that point, the token is then transferred to Stremio’s balance.
AdEx’s business model benefits advertisers, publishers and end users. Advertisers will have more control of their ad spend, eliminating ad fraud and receiving a higher return. Publishers will see more interest from advertisers, more targeted ads and increased end-user satisfaction, leading to higher ad revenue. At last, end users will be able to receive relevant ads without sacrificing personal data and privacy. Plus, users can take certain incentivized actions within the network to produce additional tokens, which will ensure the controlled demand, inflation and circulation of tokens for a healthy stable network.
AdEx will hold a crowdsale beginning Friday, June 30, 2017 to support the development of the platform and promote its adoption. During the crowdsale, 80% of the ADX token will be offered and the rest will be distributed to the team, advisors, bounty program and WINGS DA, a team of blockchain and smart contract professionals aiming to bring blockchain-enabled projects to the mainstream. Following the crowdsale, the first AdEx prototype will be delivered as early as February 2018, and it will include a basic ad bidding system with a front-end for advertisers and a front-end for publishers, as well as an SDK for publishers.
Full details of the AdEx network can be found in the company’s whitepaper.
For more information and to support the crowdsale, please visit: https://www.adex.network/.
About Adex
AdEx is a decentralized advertising network built on top of Ethereum, designed to disrupt the existing online advertising industry landscape and solve it’s significant problems: advertising fraud, privacy and consent to receiving sponsored messages, lack of reporting transparency and etc. AdEx is completely transparent and built on top of Ethereum smart contracts. AdEx aims to empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process – publishers, advertisers and end users. For more information about AdEx, please visit: https://adex.network.
