DUBLIN, Ireland – Research and Markets has announced the addition of Frost & Sullivan’s new report “Online Search and Advertising Market Opportunity in Asia Pacific” to their offering.
This research service provides insights into the progresses made in the online search and advertising markets in Asia Pacific.
This Frost & Sullivan research service titled Online Search and Advertising Market Opportunity in Asia Pacific provides a detailed analysis of the existing online advertising ecosystem. It also provides key insights and highlights the strategic levers for the growth of online advertising in the APAC. In this research, Frost & Sullivan’s expert analysts thoroughly examine the following markets: display advertising, paid search, online directories, and online classifieds.
Online Advertisements Overcome Initial Resistance from the Media Community to Emerge an Integral Part of Media Planning
Next-generation digital marketing strategies provide all the metrics necessary to evaluate advertisement reach and effectiveness, helping advertisers save costs and create highly targeted campaigns. Online advertising in the Asia Pacific is all set to grow due to a greater number of large-brand advertisers adopting the online model, followed by the rapid growth of advertisement networks over the last two years. The paid search advertising market will also get a leg up from the overall growth of search and innovative targeting options and proliferation of search engine marketing (SEM) agencies and advertisement networks. “Throughout 2007, cross-media integration was an emerging trend in the Asia Pacific and this is expected to aid the overall online advertising industry,” says the analyst of this research. “Frost & Sullivan believes that with the anticipated scenario of market participants shifting toward co-existence, online advertising will continue to thrive among various other advertising media.”
By Product Segment:
* Display advertising
* Paid search
* Online directories
* Online classifieds
By Geographic Region:
* India
* Malaysia
* South Korea
* Singapore
Online Search and Advertising Market Opportunity in Asia Pacific
Key Topics Covered:
1 INTRODUCTION
* Executive Summary
* Market Coverage
* Forecast Methodology
2 INDIA ONLINE SEARCH AND ADVERTISING MARKET
* Market Overview
* Market Dynamics
* Online Advertising Pricing Structures
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Market
* Online Directories Market
* India Online Advertising Market Key Findings
* Strategic Recommendations and Conclusions
3 SOUTH KOREA ONLINE SEARCH AND ADVERTISING MARKET
* Market Overview
* Market Dynamics
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Advertising
* Online Directories Market
* South Korean Online Advertising Key Findings
* Strategic Recommendations and Conclusions
4 SINGAPORE ONLINE SEARCH AND ADVERTISING MARKET
* Market Overview
* Market Dynamics
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Market
* Online Directories Market
* Strategic Recommendations and Conclusions
5 MALAYSIA ONLINE SEARCH AND ADVERTISING MARKET
* Market Overview
* Market Dynamics
* Market Size and Growth Forecasts
* Display Advertising Market
* Online Classifieds Market
* Paid Search Market
* Online Directories Market
* Strategic Recommendation and Conclusions
For more information visit http://www.researchandmarkets.com/research/9893a5/online_search_and
