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London, UK — Impact, the global leader in partnership automation, today announces a partnership with Skyscanner to enable the metasearch engine and travel marketplace to become more efficient and productive with its affiliate partners, globally.
By leveraging Impact’s SaaS platform, Skyscanner will benefit from improved analytics and insights to boost programme success. The platform offers a range of possibilities to ensure affiliate and performance partner marketing is poised for success – from enhanced discovery and recruitment to dynamic payment processes.
Skyscanner is available in over 30 languages and is used by millions of travellers every month. It allows people to research and book travel options for their trips, including flights, hotels and car hire. This move will give Skyscanner access to all its affiliate and performance partners in one place, enabling it to focus on high value relationships, and to scale and boost its affiliate marketing sophistication. This is also an efficiency play – providing Skyscanner with an advanced affiliate partner solution that will enable greater collaboration among internal teams, and driving success for Skyscanner and its affiliate and performance partners.
Impact’s Alex Springer comments: “Impact’s technology will allow Skyscanner to turbocharge efficiency to enable more productive and mutually beneficial relationships between the travel giant and its affiliate partners. Ultimately, this will enable significant growth, with a key aim being to accelerate bookings on mobile.”
Skyscanner’s Head of Affiliate Marketing, Sonja Balcer adds: “We wanted to work with Impact because of their easy-to-use platform and global reach. This will enable us to scale and work with our affiliate partners in a more sophisticated way, including an enhanced ability to track and incentivise partners based on specific strategic actions. We’re also keen to work with Impact to see how we can boost mobile acquisition and introduce more customers to our great, traveller-first product offering.”
Impact has, in recent months, announced the addition of over 115 new customer wins across a variety of sectors, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the US, APAC and EMEA regions.
According to a study by Forrester Consulting in 2020, companies using Impact’s award-winning Partnership Cloud™ averaged a 314 per cent three-year ROI and a six month investment payback.
For more information: julia.smith@impact.com
About Impact
Impact is the global leader in Partnership Automation and catalyst for the new Partnership Economy. Impact accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimisation, and payment processing for enterprise partnerships. Impact’s Partnership Cloud™ manages more than £50B in e-commerce sales and processes over £2B per year in payments to partners. Impact drives revenue growth for global enterprise brands such as AIRBNB, Adidas, Getty Images, Lenovo, Levi’s, TUI, and Disney+. Founded in Santa Barbara, CA, in 2008, Impact has grown to more than 750 employees worldwide. To learn more visit www.impact.com.
About Skyscanner
Founded in 2003, Skyscanner is a leading travel company dedicated to putting travellers first by making booking trips as simple as possible. Skyscanner helps more than 100 million people in 52 countries and over 30 languages find the best travel options for flights, hotels and car hire every month. Skyscanner is available on desktop, mobile web and its highly rated app has 110 million downloads. Working with 1200 travel partners, Skyscanner’s mission is to lead the global transformation to modern and sustainable travel.
After multiple high-profile investment rounds, including from Silicon-Valley based Sequoia Capital, Skyscanner was acquired by Trip.com Group in a deal valued at £1.4bn in 2016. Skyscanner remains operationally independent. For more information, visit: https://www.skyscanner.net/about-us
