Seasoned Finance and Operations Professional Brings Corporate, Private Equity and Emerging Tech Expertise to Fast-Growing Online Advertising Company
MOUNTAIN VIEW, Calif. – Tumri, the leading provider of dynamic and intelligent display advertising solutions, today announced the hire of Jeff McCombs as chief financial officer. McCombs joins Tumri after serving as Senior Vice President of Business Operations at Yahoo! Inc. As CFO of Tumri, Jeff is responsible for managing all financial activities, including financial planning and analysis, accounting, investor relations and corporate development. He is also responsible for overseeing business development, human resources and legal.
“I’m very excited to be joining Tumri due to the company’s potential to fundamentally transform online display advertising. Tumri’s ability to deliver advertising experiences that users actually engage with and find relevant is truly compelling and win-win-win for the entire ecosystem of consumers, advertisers, and publishers,” said McCombs. “Display advertising represents almost half of online advertising, and, from direct experience, there are great opportunities for innovation. Tumri is delivering a powerful solution that will make display relevant again, perhaps even more so than search.”
“Jeff brings an incredible amount of expertise to the Tumri team, both in terms of corporate strategy and finance as well as the ever evolving online marketing industry,” said Calvin Lui, president and CEO, Tumri. “Jeff’s wide spectrum of experience will be instrumental in helping guide our explosive growth and will help solidify our innovation and leadership position. We are excited that Tumri’s transformative mission is attracting this high caliber of talent.”
Jeff previously served as Senior Vice President of Business Operations at Yahoo! Inc., where he helped drive business strategy and product prioritization, manage operations and improve the company’s overall performance. Prior to this role, he served as Chief of Staff to Yahoo!’s President, Sue Decker. Before joining Yahoo!, Jeff spent over a decade in investment banking, corporate development and private equity with such firms as Credit Suisse First Boston, Lehman Brothers and Shamrock Capital, Roy Disney’s private equity firm. Jeff holds a B.A. in economics-business from the University of California, Los Angeles.
About Tumri
Tumri is the leading provider of dynamic display advertising solutions. Based in Mountain View, CA, Tumri (www.tumri.com) has developed an innovative advertising platform that creates a highly dynamic and interactive advertising experience. The Tumri solution – the AdPod – enables advertisers to craft highly targeted marketing messages to consumers on-the-fly. The Tumri platform seamlessly deconstructs ad creatives into core sub-components, then enables advertisers to adjust each sub-component by targeting parameters or optimize by performance metrics. As a result, the Tumri platform delivers highly relevant advertising messages to consumers while lowering creative production costs and timelines. Additionally, Tumri’s patent-pending platform optimizes performance at a sub-ad component level and delivers unparalleled consumer insights through its proprietary reporting. Tumri was named a “One to Watch” company for Dealmaker Media’s 2007 Momentum Growth Conference and has been featured in The New York Times, The San Francisco Chronicle, and in BusinessWeek. Tumri is funded by the premier venture capital firms Accel Partners, Lehman Brothers Venture Partners, and Shasta Ventures. To learn more about Tumri visit www.tumri.com.
