VENICE, Calif. – RGM Group (www.rgmgroup.com), an online media firm focused on the affluent demographic of Internet users with household incomes exceeding $100,000 annually, announced its launch, unifying four growing and profitable companies as divisions under the RGM Group brand. The RGM Group combines a highly targeted total reach of more than 35 million unique users per month with a platform of custom media services and technologies that provide both advertisers and publishers with comprehensive and flexible ways to access, engage, and drive results from within the highly fragmented demographic of affluent online audiences.
With its RGM (Razavi Global Media) and JustLuxe divisions having debuted in 2004 and two others, LuxeCreative and InterLuxe Media, having come online in 2008, the RGM Group has an established and growing base of premium advertisers. These include American Express, David Yurman, Bellagio, Gucci, Jaguar, British Airways, Neiman Marcus, Ritz Carlton, Arizona Tourism, Zenith Watches and Bombay Sapphire, among more than 800 others.
“In any economic climate, it is critical for premium advertisers, agencies, and publishers to marry high-quality content with advertising inventory and creative builds that are truly targeted, relevant and complementary to one another,” said Kamran Razavi, RGM Group CEO and Founder. “Now more than ever, the time is right to launch the RGM Group, as both revenues and demand for our combined divisions’ services reached record levels in the first quarter of 2009. This reflects the viability of our platform in effectively bringing affluent-focused publishers, advertisers, and consumers together.”
The RGM Group’s four divisions include:
* RGM, Razavi Global Media: Providing site-specific media representation for many of the Internet’s premier online publications, ranging from Gayot.com to LuxuryRealEstate.com, RGM develops and markets a suite of custom advertising offerings on behalf of the affluent-focused sites it represents. These options include standard IAB ad options, integrated sponsorships, podcasts, microsites, widgets, sweepstakes, co-branded sites and many other vehicles to help premium advertisers and publishers benefit from highly relevant and results-focused campaigns.
* InterLuxe Media: This premium advertiser and publisher network, or alliance, is comprised of vertically focused online publications organized into specific content channels such as luxury lifestyle, travel, fashion, professional, food/wine, automotive, real estate, home design & décor, and art & music. InterLuxe Media provides marketers with direct and efficient ways to reach the desirable, yet highly fragmented channels of high-end publishers and their sophisticated audiences. Alliance member sites include Frommers.com, Professional Travel Guide, HomeandAway.com, Fashionista.com, and dozens of others.
* JustLuxe: Delivering an all-encompassing guide to affluent lifestyles at www.justluxe.com, this site has grown to become one of the Internet’s largest affluent-focused publications, attracting more than two million unique users per month. JustLuxe offers thousands of articles and features covering more than 40 luxury categories, ranging from automotive, aircraft and travel to architecture, real estate, and home electronics. A staff of full-time writers, along with a worldwide network of freelancers and expert contributors, provide comprehensive and timely content for the JustLuxe site. For advertisers, the RGM Group now provides custom campaign builds and packages that precisely target creative placements into the most relevant areas of JustLuxe.com. JustLuxe also offers content licensing programs for publishers wishing to deploy JustLuxe content on their own sites, along with other sponsorship and select advertorial options. Finally, JustLuxe’s private-label luxury hotel booking engine enables publishers to tap into a new online revenue stream by allowing site users to research and book luxury hotel reservations from the publishers’ sites. The publishers earn a percentage of each booking, with more than 1,000 global hotels currently involved, including Four Seasons, Intercontinental, Le Meredien, and Ritz-Carlton.
* LuxeCreative (www.rgmgroup.com/portfolio.html): The creative arm of the RGM Group, this division partners with ad agencies and corporate clients specifically to develop and deploy creative builds that leverage the RGM Group’s assets to the greatest effect possible. Agencies such as Razorfish, MEC Global, Beyond Interaction, KLS Media, Moses Anshell, and Morpheus Media have already partnered with LuxeCreative to execute creative builds for several of their premium clients.
The RGM Group is entirely self-funded, and its four divisions have collectively executed more than 1,500 media campaigns on behalf of hundreds of the world’s most respected brands and agencies. RGM, the core of the RGM Group, was founded in October 2004, followed by JustLuxe (December 2004), LuxeCreative (January 2008), and InterLuxe (June 2008), respectively. Today’s launch of the RGM Group sets the stage for several additional initiatives the growing company plans to announce later in 2009 and beyond.
“As an agency that represents many of the world’s premium brands, we have been exceptionally impressed by RGM’s exemplary client service and by their ability to deliver,” said Ed Kelly, EVP and director of digital media for KSL Media. “The RGM Group provides a unique all-encompassing platform for us to reach a significant portion of the affluent audience online through their expansive distribution channel. Further, we are able to completely integrate our brands into their properties with the custom innovative ad models and programs offered. Not only do they offer these options as ideas, the RGM Group actually provides world-class creative build to make them a reality, at no additional cost. Overall, the RGM Group provides a blueprint for distinction, combining best-in-class service and attention to detail with media assets that not only reach our clients’ highly affluent targets, but reinforce the luxury brands and enable them to behave like luxury brands.”
“As a publisher working with the RGM Group’s InterLuxe Media, we have had several well-known luxury brands running on our site as part of a larger buy that we never would have had if we went after them on our own,” said Sarah Romer, Washingtonian.com director of sales and marketing. “The CPM’s are very respectable and the value of associating with these brands helps us raise our profile locally.”
About RGM Group
The RGM Group (www.rgmgroup.com) is an online media firm focused on the affluent demographic of Internet users with household incomes exceeding $100,000 annually. The company’s four divisions include: Razavi Global Media, providing site-specific media representation for many of the Internet’s premier online publications; InterLuxe Media, a premium network, or alliance, of vertically focused online publications organized into specific content channels; JustLuxe, an all-encompassing guide to affluent lifestyles site which has grown to become one of the Internet’s largest affluence-focused publications, attracting more than two million unique users per month; and LuxeCreative, the creative arm of the RGM Group which partners with ad agencies and corporate clients specifically to develop and deploy custom campaigns that leverage the RGM Group’s affluence-focused assets to the greatest effect possible. Offering a highly targeted total reach of more than 35 million unique users per month, the RGM Group provides both advertisers and publishers a comprehensive and flexible platform with which to access, engage and drive results from within the highly fragmented demographic of affluent Internet users. Based in Venice, CA, the company also has offices in New York City, San Diego, and Denver.
