Coca-Cola, Ford, Microsoft, McDonald’s, SunTrust and Whole Foods Among First To Join CoTweet Enterprise Innovators Program
SAN FRANCISCO – The world’s leading brands have embraced the power of the real-time web, and CoTweet is playing a key role in their success. CoTweet announced that companies including Coca-Cola, Ford, McDonald’s, Microsoft, SunTrust, Whole Foods and others have enrolled in the CoTweet Enterprise Innovators Program, a new program that includes exclusive Enterprise Edition product features and services that help companies manage their brands on Twitter. The program is available to customers for a fee, demonstrating one of the first examples of a Twitter ecosystem application to generate revenue.
Companies recognize that Twitter has become an essential channel for communication with customers and other constituents – one that is uniquely direct, genuine and immediate – with significant upside potential for enterprises that can “crack the Twitter code.”
CoTweet’s Enterprise Innovators Program offers companies a set of uniquely-tailored business tools that include:
Reach analytics – provides visibility into the true reach of Twitter messages and click-through rates on embedded links
Engagement analytics – reports on inbound and outbound message types (DM, @replies, @mentions), response rates and times, most active users
Influence analytics – measures the social media influence of brands and users, including those most influential in specific industries and topics; provided through partnership with Klout.
Extended customer conversation history – a lifetime archive of customer interactions
Priority updates – faster access to Twitter updates
Dedicated account management – a single point of contact providing account analysis and priority product support and training
Additionally, Enterprise Innovator Program participants will play a key role in shaping the future direction of the CoTweet product based on their emergent requirements.
“In social media, the experience you give people on their first effort to reach you had better be the way you want them to remember you,” said Scott Monty, Digital and Multimedia Communications Manager at Ford. “CoTweet helps us engage customers in authentic two-way conversations that ensure we’re consistent and coordinated as a team and that we leave a positive impression.”
“Successful social business design requires focus on people, process and technology,” said Peter Kim, Managing Director, North America at Dachis Group. “At a time when so many social technology companies are struggling to prove an effective business model, the CoTweet team has shown they know what it takes to help a growing number of companies derive measurable value from their social media initiatives.”
CoTweet allows multiple people to communicate through corporate Twitter accounts and stay in sync while doing so. A sophisticated workflow engine enables users to manage multiple accounts from a single dashboard, support multiple editors for each account, track conversations, assign tasks, create follow-up tasks and schedule posts, and designate who is replying on a company’s behalf. CoTweet also offers direct integration with bit.ly, enabling users to tap into real-time click tracking and analytics from the industry’s leading URL shortening service.
“Businesses have different requirements than consumers when it comes to social media engagement,” said Jesse Engle, CEO of CoTweet. “Companies must monitor their brands, provide customer service and measure the impact of outbound marketing. Team collaboration is key. CoTweet is the only tool that’s focused exclusively on the needs of enterprises, from grocers to bankers, and everyone in between.”
For more information on the CoTweet Enterprise Innovator Program visit: http://CoTweet.com/eip. The CoTweet public beta remains free for consumers and enterprises.
About CoTweet, Inc.
CoTweet is the real-time business collaboration platform for Twitter. Working with companies such as Coca-Cola, Dell, Ford, JetBlue, McDonald’s, Microsoft, Pepsi, Sprint, Starbucks, the City of San Francisco/311, Southwest Airlines, Twitter and Whole Foods, CoTweet has established itself as the tool of choice to brands to connect and engage with customers and stakeholders. Founded in 2008, CoTweet is based in San Francisco, CA.
ADDITIONAL CUSTOMER QUOTES
“McDonald’s is mentioned on Twitter every 10-20 seconds. We are embracing this tremendous opportunity to engage in conversations with our customers and others through @McDonalds each and every day. CoTweet enables us to have those real-time conversations across multiple business units, including our marketing, customer satisfaction, public relations and media relations teams.” –Bill Whitman, vice president of communications, McDonald’s USA.
“We’ve got dozens of Microsoft-branded Twitter accounts, each with a unique focus and set of followers. All together, that represents a significant volume of tweets. We love CoTweet. It’s been the key way for our teams to tweet as individuals and still retain our brand identity.” – Marty Collins, Group Marketing Manager, Windows Digital Marketing, Microsoft
“Social Media based service is being woven into the fabric of our daily lives. Over the next several years it will be as ubiquitous as the telephone. At SunTrust, we strive to help our clients Live Solid and Bank Solid, which includes leveraging Social Media to connect with our clients, wherever they are, communicating with them on their terms, rather than ours. Co-Tweet helps us hear the voice of client from within the Twitterverse and respond to their questions, concerns, compliments, and complaints.” — Robert W. Ross, Relationship & Planning Manager, Enterprise Client, SunTrust
