Top-Ten Mobile Web Site AccuWeather.com Leverages Real-Time Reporting, Tracking and Targeting Capabilities
NEW YORK – Ringleader Digital, RLD, the world’s premier mobile ad serving solution provider, announced a partnership with AccuWeather, Inc. and AccuWeather.com to integrate multiple Ringleader Digital mobile advertising solutions. AccuWeather.com has completed integration of RLD’s Spark Server, the world’s only mobile third-party ad server, Media Stamp™, the industry’s lone persistent, unique identifier integrated with leading agency buy side tools to enable online analytics in mobile, and RLD Network Manager, a mediation platform that dynamically maximizes revenue across multiple ad networks.
AccuWeather.com, a top-ten mobile Web site according to Opera Mobile, will now use Ringleader Digital’s technology to monetize inventory on their mobile Web sites. As a provider of up-to-the-minute weather information, users look to AccuWeather.com to provide relevant information while they are on-the-go. Consumers also want to receive relevant advertising that is tailored to their wants and needs. AccuWeather.com will extend the relevancy of ads served by leveraging the RLD Platform for optimal targeting, tracking and reporting capabilities.
“As a leading mobile web publisher, AccuWeather.com is interested in providing the best weather for its audience and the best advertising opportunities for its clients,” said Jim Candor, Senior Vice President of Digital Media for AccuWeather.com. “Working with a mobile ad serving innovator like Ringleader helps us differentiate our ability to serve and target ads and ultimately bring more value to advertisers.”
“We’re pleased to be working with one of the top mobile Web sites in the industry,” said Bob Walczak, CEO of Ringleader Digital. “By implementing the RLD Platform, Media Stamp and RLD Network Manager, AccuWeather.com is now able to deliver targeted advertising that is relevant to the demographic that typically visits its mobile Web site for alerts and other weather-related information.”
Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues. More information on Media Stamp can be found at http://ringleaderdigital.com/our-technology/rld-media-stamp.
About Ringleader Digital
Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.
About AccuWeather, Inc. and AccuWeather.com
AccuWeather, Empowering You to Be the Best™, presents accurate, localized, branded forecasts and severe weather bulletins to over 125 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 50,000 third-party Internet sites, including CNN Interactive, the ABC-Owned Television Station Group, and washingtonpost.com.
Visit www.accuweather.com for more information.
