OMAHA, Neb. – Infogroup (NASDAQ:IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions announced it will host an interactive panel discussion at the 2010 Argyle CMO Leadership Forum on June 2, 2010 in San Francisco.
The session, titled “Mobile Marketing: The Evolution of Customer Outreach” will feature insights on how leading companies are building brands and extending their reach to important customers through mobile devices and location-based services. Moderated by Infogroup’s Barry Berkowitz, the panel will focus on practical applications of mobile technology to engage customers with targeted marketing communications, informational programs, leading applications, and mobile e-commerce.
“Mobile is rapidly evolving into a critically important communications channel,” Berkowitz stated. “However, many marketers don’t know how to get started there. They are struggling when it comes to leveraging location-based programs, and integrating mobile into their channel strategy.”
As Vice President, Digital Marketing Solutions for Infogroup Interactive, Mr. Berkowitz focuses on helping companies orchestrate and implement multi-channel marketing strategies, which integrate online, offline, email, social and mobile tactics into desired client outcomes.
The 2010 CMO Leadership Forum is presented by the Argyle Executive Forum. This invitation-only event will bring together the marketing leadership from approximately 100-115 public and private, large and mid cap corporations, complementary areas of executive leadership and select advisors.
More information about the 2010 CMO Leadership Forum is available at http://www.argyleforum.com.
About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.
