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GeoBroadcast Solutions Receives ZoneCasting™ Patent

Achievement brings targeted advertising for over-the-air radio broadcasters one major step closer to reality CHICAGO — GeoBroadcast Solutions has a message for over-the-air broadcasters heading...

Swrve Unveils New Era For In-Store Marketing With iBeacon Support

Integration of offline and digital data represents new opportunity for retail marketing team San Francisco, Calif. – Swrve, the leader in mobile marketing automation, announced support...

Verve Unveils Verve Direct, The First Programmatic Direct Platform For Location-Based Mobile Advertising

Verve Direct Enables Partners, Advertisers and Agencies to Buy Location-Targeted Mobile Advertising Campaigns via a Programmatic Direct Interface NEW YORK -- Verve Mobile, the leader...

Marketron Provides New Location-Based Advertising Solution

Broadcasters can now offer mobile targeting to their advertisers HAILEY, ID – Marketron, the leading provider of business software solutions and services for the media...

Smaato and Indosat Join Forces for Mobile Advertising to Combine Hyper-Local Targeting and Private...

Joint Agreement Brings Significant Benefits to Indonesian Regions amid Surge in Mobile Monetization and Advertising Demand SAN FRANCISCO - Smaato, the leading global mobile Real-Time...

BidTheatre Deploys Digital Element’s IP Geolocation Technology into its Advertising Platform

Industry-leading IP geolocation technology used to enhance advertising effectiveness LONDON - Digital Element, the leading provider of IP geolocation technology, announced that BidTheatre, a leading...

Third Generation of LBS to Capitalize on Location Based Advertising, Says ABI Research

LONDON - The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is...

Esri and Millennial Media Partner to Advance Data-Driven Modeling, Targeting and Analytics for Hyper-Local...

Independent Leaders in Spatial Analytics and Mobile Advertising Team to Drive Greater Brand Relevance and Engagement BALTIMORE - Millennial Media (NYSE: MM) announced a partnership...

Verve’s “State of the Auto Market” Report Highlights the Growth and Effectiveness Across All...

Location-Based Mobile Advertising Surges with Tier 1 Auto Marketers – Grows from 5% to 22% of All Campaigns Geo-Conquesting Proves Highly Effective for Auto Marketers,...

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