Affectiva and Kantar Renew Long-Term Partnership to Advance Attention and Emotional Insights in Advertising...
Expanded Collaboration will Drive Innovation and Provide Deeper Attention and Emotional Insights for Advertisers and Publishers
BOSTON -- Affectiva, a Smart Eye company and the...
Comcast Advertising Names Scott Weisenthal as Head of Global Marketing and Insights
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting...
Innovid Launches In-Platform Solution for QR Code Creation, Delivery, Measurement, and Optimization
Simplifies Workflow Efficiencies & Optimizes QR Code Performance
NEW YORK -- Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising...
Keen and TapClicks Partner to Simplify Marketing Mix Data Collection
Collaboration optimizes the data collection process for small and mid-sized enterprise companies
CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
Nano Interactive Bolsters Commercial Team Focusing on Its Next Stage of Growth
New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging...
Keen and TapClicks Partner to Simplify Marketing Mix Data Collection
Collaboration optimizes the data collection process for small and mid-sized enterprise companies
CARY, N.C. -- Keen Decision Systems, a next-generation marketing mix SaaS company, today...
Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency
Partnering with PurpleLab®, Simulmedia integrates healthcare data to deliver cost-efficient campaigns across linear and streaming TV, ensuring compliance and targeting precision.
NEW YORK -- Simulmedia is...
Navigating the Evolving Landscape of U.S. Radio Ad Spend: BIA Advisory Services Touts the...
NEW YORK – Local radio is poised for a resilient year in 2024, with ad revenue projected to reach $13.6 billion (Radio OTA + Radio...
Incubeta Enhances Total Search Offering with Shout Bravo Acquisition
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search...
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